What makes luxury brands and products so special? They’ve got the prestige or reputation that’s unparalleled. Now, what if you’re able to translate that into you […]
With innovation comes resistance. They define each other. An idea simply cannot be innovative unless it’s met with resistance. Because of this, we should see resistance […]
When you’re talking about innovation, a traditional brainstorming approach doesn’t work. If you want to generate better ideas, you have to be able to create your […]
The Systematic Inventive Thinking or SIT method is not only applicable to products, it’s also highly valuable in innovating services and processes. Here are two ways […]
Subtraction is the removal of an essential core element rather than the addition of new systems or functions. Like all the other techniques of the Systematic […]
Chocolate chip cookies, penicillin, Velcro, microwave ovens, the game of basketball, and Post-It Notes. What do they have in common? Well, those products were invented completely […]
Attribute Dependency is one of the five techniques of the SIT (Systematic Inventive Thinking) method. Just to give you an idea, think of your home thermostat […]