Blackberry is taking a shellacking from iPhone and Android. It's market share has declined 4% in four months. Why? The company drifted from a strategy built around its core competency and is frantically chasing its app-crazed competitors. Though Blackberry defined the smart phone category, it will lose its lead unless it changes.
Blackberry needs innovation. This month's LAB outlines an approach for using the corporate innovation method, S.I.T., to Blackberry. The focus is how to disrupt iPhone and Droid and re-assert dominance in the smart phone category.
Research in Motion, the maker of Blackberry, must reinvent its business model. Otherwise, it's the end of the road as many market analysts are predicting. Here is a series of steps and techniques to do that.
Netflix needs urgent change to stop the bleeding and rebuild its business model. It is running out of cash and losing support from customers and shareholders. Management must re-establish its credibility with bold moves. Here is a series of steps and techniques to do that.