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Breaking Fixedness: Saving the Boys of the Thai Soccer Team Trapped in a Cave

by Erica Gage | Jul 9, 2018 | Attribute Dependency, Evaluation Ideas, Innovation Clusters

News of a boys soccer team trapped in a cave in Thailand brought back memories of the Chilean miners trapped 2,300 feet underground in August 2010. It took 66 days before the last miner was brought. The young boys have much less time given the threat of monsoon rains....
Innovation Sighting: Partial Subtraction for Better Beer Drinking

Innovation Sighting: Partial Subtraction for Better Beer Drinking

by Drew Boyd | Nov 16, 2017 | Ideation, Innovation Clusters, Innovation Method

The football season is into full swing. And, no doubt, countless beer drinkers experience the ever so frustrating tension of keeping a clear line of sight for that key play of the game without missing a gulp of their favorite brew. The engineers of the TV Beer Mug saw...
Innovation Sighting: The Subtraction Technique and the No-Huddle Offense

Innovation Sighting: The Subtraction Technique and the No-Huddle Offense

by Drew Boyd | Oct 23, 2017 | Google, Ideation, Innovation Clusters, Innovation Method

Few activities are more iconic to American football than the huddle. Bill Pennington, in his New York Times article, “Ready, Set, Gone! The N.F.L.’s Disappearing Huddle” thoughtfully fills out the history, the heritage, and the slow disappearance of this classic...
Innovation Sighting: The Subtraction Technique in Amazon Go

Innovation Sighting: The Subtraction Technique in Amazon Go

by Erica Gage | Dec 6, 2016 | Culture of Innovation, Google, Innovation Clusters, Innovation Sighting

by Darla Wilkinson Amazon: it’s practically a household name in today’s world of online shopping. And their innovation efforts don’t stop short of brick-and-mortar retail. This week the online giant unveiled via video their newest creation called Amazon Go. Using what...
The SIT Patterns in Thanksgiving Cooking Gadgets

The SIT Patterns in Thanksgiving Cooking Gadgets

by Drew Boyd | Nov 21, 2016 | Consultants, Creative Valentines Day, Creativity Tools, Design Thinking, Ideation, Innovation Clusters, Innovation Sighting, Jacob Goldenberg

by Darla Wilkinson (darla@drewboyd-com-staging.lvue8dy8-liquidwebsites.com) For many people this week’s Thanksgiving celebration will mean endless shopping, prepping, and cooking in anticipation of the big feast. The hours of slaving away in the kitchen usually seem...
The Subtraction Technique: When Less is More

The Subtraction Technique: When Less is More

by Erica Gage | Sep 26, 2016 | Attribute Dependency, Evaluation Ideas, Idea Generation, Innovation Clusters

Take a look at these four items and tell me – what do they have in common? Here, you see an exercise bicycle, a package of powdered soup, a contact lens, and a child’s high chair, the kind that slips over the edge of the table. Do you see it? Most people would answer...
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Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

Recent Comments

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  2. Matt on Innovation Sighting: Task Unification with the iPhone
  3. Jack on The LAB: Monetizing Twitter with Attribute Dependency (February 2009)
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  5. Drew on Innovation Sighting: The Multiplication Template and Virtual Reality
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513-615-2839
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