by Drew Boyd | Aug 4, 2014 | Emergent Customer, Evaluation Ideas, Google, Idea Generation, The Wheel
When describing the SIT method, I sometimes say it’s like using the voice of the product. That’s because SIT is based on patterns that are embedded into the products and services you see around you. If products could talk to you, they would describe the five patterns...
by Drew Boyd | Mar 15, 2010 | Evaluation Ideas, Innovation Method
Are some customers better than others at developing new concepts? Professor Donna L. Hoffman at the University of California Riverside thinks so. Emergent customers have a unique ability to “wrap their head” around a new concept and improve it. She created a scale to...