by Drew Boyd | Aug 9, 2010 | Evaluation Ideas, Innovation Method, Kickstarter
How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments? Here are three approaches: 1. Find Innovation Adjacencies: Adjacent markets are an attractive way to...
by Drew Boyd | Mar 18, 2009 | Innovation Method, Kickstarter, The Wheel
Finding adjacent market spaces is an attractive way to grow. Adjacent markets are not too far away from your core business in terms of channels, technology, price point, brand, etc. Adjacent means: lying near, neighboring, having a common border, touchable. Although...
by Drew Boyd | Feb 10, 2008 | Kickstarter
Innovation that is done in the context of business strategy tends to be more focused, efficient, and business-model relevant. Innovation should not be viewed as a way to take the organization off its strategic track and in new directions. Rather, innovation should be...