by Drew Boyd | Jul 19, 2010 | Inside the Box Innovation, The Economist
“Innovation is and will always be a major driver of business and societal success, and business schools are doing much to foster innovation worldwide. The opportunities to do more to support innovation are many and the potential to create value is high.”...
by Drew Boyd | Jul 5, 2010 | Evaluation Ideas, Innovation Method
An innovation tool is a cognitive prosthetic that helps individuals and groups overcome their human limitations to innovate more capably. Just as an artificial limb or hearing aid compensates and augments a missing or impaired part of the body, a thinking tool does...
by Drew Boyd | Jun 14, 2010 | Evaluation Ideas, Innovation Method
The role of brand manager may be the most difficult yet rewarding of all marketing jobs. It defines much of what marketing is about. The brand manager is multifaceted and works at several levels in a company. Duties are varied and challenging. Brand managers see the...
by Drew Boyd | May 10, 2010 | Innovation Method, Jared Diamond, Multiplication, The Economist
The Marketing Science Institute announced its research priorities for 2010 to 2012. The priorities are based on input from member company trustees and academic thought leaders. Topics are selected based on importance to marketers, need for more research-based...
by Drew Boyd | Apr 5, 2010 | Evaluation Ideas, Google, Innovation Method
Here are five things companies need to do to develop the organizational structure, culture, and incentives to encourage successful innovation: 1. Kill Your Innovation Champion: It seems like a great idea to establish an “innovation champion” –...
