Innovation in Practice Blog

May 4, 2021

How to Use Teamwork to Become More Innovative

Creativity is a team sport. It is not a solo event.  When you try to generate creative ideas all by yourself, you’re sitting in a vacuum. […]
April 27, 2021

How to Take Advantage of Distractions for Greater Creativity

We face hundreds of distractions every day. There is no way to escape them completely. We can’t just get up every morning and spend hours thinking […]
April 20, 2021

How to Generate Creative Ideas At Home, Work, and Everywhere In Between

Creativity is nothing more than combining two things in an unexpected way. However, it is critical that it really is unexpected. For example, if you mash […]
April 13, 2021

Creativity for Charities: How to Apply the SIT Techniques to Be More Creative and Resourceful

Charities and nonprofit organizations need to be just as innovative – and in some ways, they have to be even more innovative than for-profit organizations. Think […]
April 6, 2021

Gender Role in Creative Thinking – Not What You Think!

Guess who’s more creative – men or women?  Well, neither is more creative than the other because both are equally creative. They just have different roles […]
March 30, 2021

Why People Resist Our Innovative Ideas and How To Overcome It

Try to recall and go back to those moments when your ideas got rejected. How did you handle those rejections? Did you just instantly give up? […]
March 23, 2021

Rock, Paper, Scissors: The Secret Key to Unlocking Your Creative Potential

No matter who you are, it doesn’t matter if you’re born creative or gifted in some way, everyone has the potential to become more creative, regardless […]
March 16, 2021

Creativity? Make It Someone Else’s Problem

Are you in a creative rut? Then make it someone else’s problem.  Now, it doesn’t mean you should just stop being creative and outsource your creative […]
March 9, 2021

Avoid Cliches Like the Plague – How to Speak and Write More Creatively

Cliches oftentimes do a good job of communicating what your point is. Other people understand them readily, but using the same old cliches can get boring.  […]
March 2, 2021

Two New Apps to Help You Learn Creativity

Can you learn to be more creative?  100%! There are lots of ways for you to learn about systematic creativity. In fact, here are two amazing […]
July 23, 2008

The LAB: Innovation in Real Time

The readership of this blog has steadily grown, and it's time to start demonstrating how innovation works...in real time. Once each month, I will post The LAB. This is where we will use a specified innovation tool on a product or service that is suggested by one of you, the readers of this blog. Once I have received a suggested product or service (posted in Comments) from one of you, I will use a specified innovation tool to create a new-to-the-world innovation. I will show results in a subsequent post with a description of how I applied the tool and used each step of the process to create the innovation. In some LABS, I may be able to include a drawing or rendering of the innovation. For those people interested in the innovation space, my firm belief is that we need to make a regular habit of innovating so we can perfect the craft and set the pace for others. It is not enough to talk about and read about innovation. It is essential that we all do it.
July 23, 2008

The LAB: Demonstration of Task Unification (July 2008)

Welcome to The LAB. This month, we will focus on Task Unification. This tool is one of five templates in the S.I.T. method of innovation. The tool works by taking a component of a product or service and assigning it an additional task or job. What I need from one of our readers is: a suggested product or service. I will use this suggestion to apply Task Unification to innovate new embodiments. Please post your suggestion in Comments below. Innovation results will be posted shortly!
January 30, 2009

The LAB: Innovating The Kindle with Task Unification (January 2009)

As we await the arrival of Amazon's Kindle 2.0, it is a perfect time to begin innovating their next generation device. Anytime is a good time to innovate, but it is especially meaningful to innovate just as you launch your latest innovation. It tells the world you are serious about creating a sustainable pipeline of new growth opportunities. This month's LAB uses the Task Unification tool of Systematic Inventive Thinking to create new concepts for the Kindle. The definition of Task Unification is: assigning an additional job to an existing resource. The general idea is to break the current product down into components and then sytematically give each component a new task or activity. This creates an abstract "pre-inventive" form that we then take and discover potential benefits, target markets, and adaptations that would make the innovation very useful and unique. This is what I call "Solution-To-Problem" innovation. This month's LAB uses the Task Unification tool of Systematic Inventive Thinking to create some new concepts for the Kindle. The definition of Task Unification is: assigning an additional job to an existing resource. The general idea is to break the current product down into components and then sytematically give each component some new task or activity. This creates an abstract "pre-inventive" form that we then take and discover potential benefits, target markets, and adaptations that would make the innovation very useful and unique.
March 28, 2009

The LAB: Innovating a Garage Door Opener (March 2009)

Teaching people how to innovate is rewarding. It empowers them. It unlocks their minds to believe that innovation can happen "on command." People realize there is no excuse for not having enough ideas or being innovative once they have been trained. This month's LAB features the output of one of my students, Michael Sanders, in my class, "Applied Marketing Innovation." For the final exam, students were assigned a product at random. They had three hours to apply all five templates in the Systematic Inventive Thinking method to come up with true new-to-the-world innovations. They were graded on how correctly they applied each template as well as the novelty of their inventions. Michael's assignment: Garage Door Opener. Here is what he did.
December 7, 2009

The LAB: Innovating Your Wallet Using S.I.T. (December 2009)

Innovation puts cash in your wallet. But what about the wallet itself? For this month's LAB, we will apply the corporate innovation method, S.I.T., to create new and useful concepts for the wallet. Wallets are the most personal items we own. They carry our money, credit cards, identification, licenses, photographs, and other memorabilia. Your wallet says a lot about you. As with food, we try to stuff more inside while staying thin. Wallets have been around a long time. Today, the wallet industry is a multi-billion dollar market fueled by new designs and innovation. Here are six unique wallet concepts invented using the five templates in the S.I.T. method. They were created by graduate students at the University of Cincinnati as part of their course requirements in "Applied Marketing Innovation."
February 20, 2010

The LAB: Innovating an Aquarium Using S.I.T. (February 2010)

There are a 183 million pet fish in the United States, more than double the number of dogs. Fourteen million U.S. households have fish. During the past decade, the pet fish category grew by more than 20% making it one of the fastest growing in the industry. For this month's LAB, we will apply the corporate innovation method, S.I.T., to the mainstay of fish keeping - the aquarium. Here are five unique aquarium concepts invented by one of my graduate students, Janette Douglas, at the University of Cincinnati as part of her final exam in "Applied Marketing Innovation." For the this exam, each student was given a product randomly. They had three hours to create new-to-the-world concepts and demonstrate proficiency using each of the templates.
June 25, 2012

The LAB: Innovating a Museum with S.I.T. (June 2012)

According the Center for the Future of Museums, many non-profit museums in this country are struggling from a broken economic model. Attendance and memberships are declining as consumers are given more choices of how to spend their time. To attract more, museums need to have good storytelling, stagecraft, showmanship, great imagery, and great sound. They need to tap deep passions and emotions to create "product" that is meaningful to audiences. Otherwise, many museums will shut down. For this month's LAB, let's apply the innovation method, S.I.T, to a museum. Students from my Innovation Tools course at the University of Cincinnati created new concepts for a local museum, the National Underground Railroad Freedom Center. The students portrayed the concepts in a Dream Catalog as a way to visually tell the story. You can download the entire catalog here.