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Making Big, Bold Assertions to Drive Design Strategy

by Erica Gage | Jun 25, 2018 | Creative Valentines Day, Google, Innovation Method

By Jon Kolko Design strategy is built on assertion. On the way to a great design strategy is the creation of a series of value assertions: driving statements that guide creative exploration and describe our commitment to our customers. Value assertions create a set of...
Innovation Sighting: Attribute Dependency and the Shape-Shifting Mannequin

Innovation Sighting: Attribute Dependency and the Shape-Shifting Mannequin

by Erica Gage | Jun 11, 2018 | Creative Valentines Day, Creativity Tools, Google, Ideation, Innovation Method, Innovation Sighting

Robotics and Fashion Design are two industries not typically paired together. Designer Audrey-Laure Bergenthal has done just that by designing a robotic mannequin that can change size in a matter of seconds. After hearing from women who could never find clothing to...
3 Innovation Specialists Busting the Myth About Brainstorming

3 Innovation Specialists Busting the Myth About Brainstorming

by Erica Gage | Jan 12, 2018 | Creative Valentines Day, Idea Generation, Innovation Method, Kickstarter, The Wheel

By Orly Seagull When thinking about creativity in teams, we often imagine a bunch of people in front of a flipchart throwing on the paper whatever comes to their mind – brainstorming. But, what actually is brainstorming? And what is it actually useful for? This is...
Look Inside a Woman’s Purse

Look Inside a Woman’s Purse

by Erica Gage | Oct 5, 2017 | Advertising Tools, Creative Valentines Day, Google, Innovation Method, Jared Diamond

By: Tom Ewing, Senior Director, System1 Group “First I look at the purse” sang Motown’s The Countours. Kelley Styring, principal of InsightFarm, would sympathise. In 2006, then again in 2016, she asked hundreds of women to empty out their purses in the name of...
Design Thinking for the Greater Good: Innovation in the Social Sector

Design Thinking for the Greater Good: Innovation in the Social Sector

by Erica Gage | Aug 29, 2017 | Creative Valentines Day, Google, Innovation Method

Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems,...
Innovation Sighting: LG’s New Smart Vacuum Doubles as a Home Security System

Innovation Sighting: LG’s New Smart Vacuum Doubles as a Home Security System

by Drew Boyd | Jun 9, 2017 | Attribute Dependency, Consultants, Creative Valentines Day, Ideation, Pinterest

The rush to put new technology in the home is heating up like never before. Challengersinclude Amazon (Echo), Google (Home), and soon we’ll have Apple’s Siri device. Microsoft can’t be far behind. Now here’s a completely different take on home...
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Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

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  3. Jack on The LAB: Monetizing Twitter with Attribute Dependency (February 2009)
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  5. Drew on Innovation Sighting: The Multiplication Template and Virtual Reality
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