Innovation in Practice Blog

October 20, 2020

The Myth of Post-it Notes and Other Serendipitous Inventions: Why Pure Chance is Not Your Creative Friend

Chocolate chip cookies, penicillin, Velcro, microwave ovens, the game of basketball, and Post-It Notes. What do they have in common? Well, those products were invented completely […]
October 13, 2020

The Subtraction Technique: The Creative Power of Taking Elements Away

Subtraction is the removal of an essential core element rather than the addition of new systems or functions.  Like all the other techniques of the Systematic […]
October 6, 2020

The Multiplication Technique: A Simple Tool with Many Creative Surprises Inside

Procter & Gamble was able to take an air freshener product that was lagging at 4th place in terms of market share – to 1st place, […]
September 29, 2020

How to Create and Run an Innovation Pilot Program

Individuals and organizations need to learn at a rate faster than the rate of change. And innovation pilot programs help you do that.  But how do […]
September 22, 2020

Fixedness: Your Main Barrier to Creative Thinking

How do you develop your creativity? As much as you want to or need to be creative, sometimes, there’s something that seems to block it. And […]
September 15, 2020

Process Innovation: Unlocking New Value in What You Do Everyday

The Systematic Inventive Thinking or SIT method is not only applicable to products, it’s also highly valuable in innovating services and processes.  Here are two ways […]
September 8, 2020

Innovation Dream Teams: The Secret Formula to Drive Team Success

When you’re talking about innovation, a traditional brainstorming approach doesn’t work. If you want to generate better ideas, you have to be able to create your […]
September 1, 2020

Why People Resist Our Innovative Ideas and How To Overcome It

With innovation comes resistance. They define each other. An idea simply cannot be innovative unless it’s met with resistance. Because of this, we should see resistance […]
August 25, 2020

How to Use the Closed World Principle of Creativity

Creative thinking can be systematic and routine. All you have to do is learn how to use your brain and learn a new way to generate […]
August 18, 2020

Divide and Conquer – How to Use the Division Technique

A common misconception is that creativity is a gift you are born with. People believe that if they don’t have it right from birth, they have […]
January 22, 2008

Young it Down

Technology improves our lives in many ways, but overreliance on it can cause us to "dumb down." Technology has a tendency to fill in or take over certain tasks for the consumer, relieving us of cognitive activities that we once did ourselves. These cognitive activities get weak or atrophied. We get lazy and dependent on the new technology to do our work for us. We become dumb.
July 23, 2008

The LAB: Innovation in Real Time

The readership of this blog has steadily grown, and it's time to start demonstrating how innovation works...in real time. Once each month, I will post The LAB. This is where we will use a specified innovation tool on a product or service that is suggested by one of you, the readers of this blog. Once I have received a suggested product or service (posted in Comments) from one of you, I will use a specified innovation tool to create a new-to-the-world innovation. I will show results in a subsequent post with a description of how I applied the tool and used each step of the process to create the innovation. In some LABS, I may be able to include a drawing or rendering of the innovation. For those people interested in the innovation space, my firm belief is that we need to make a regular habit of innovating so we can perfect the craft and set the pace for others. It is not enough to talk about and read about innovation. It is essential that we all do it.
June 28, 2010

Innovation Sighting: Cannes Lions 2010

Cannes Lions, the International Advertising Festival, is the world's only truly global meeting place for professionals in the communications industry. It celebrates advertising winners each year in a variety of categories. The 57th festival was held last week. The Young Lions Film Competition is held the same week. Two creatives have 48 hours to write, shoot and edit a 30-second commercial. At the beginning of the week, the teams receive a brief from a charity chosen by the Festival. Forty-eight hours later, the teams' work is judged by the Film Lions jury. Here is a winning commercial from this year's Young Lions Film Competition:
July 5, 2010

Innovation Prosthetic

An innovation tool is a cognitive prosthetic that helps individuals and groups overcome their human limitations and innovate more capably. Just as an artificial limb or hearing aid compensates and augments a missing or impaired part of the body, a thinking tool does the same - it compensates and augments for a variety of cognitive deficiencies in all humans. Yet there is an aversion to using a structured tool to be creative:
November 1, 2010

Characteristics of Future Innovations

My crystal ball is no better than others. Rather than predict innovations, I predict what characteristics they will have and how they might be invented. 1. Mobility: Future products will incorporate some degree of mobility and integration into the mobile lifestyle. Smart phones fuel this. But mobility is not all about communications. Future products will take advantage of the data created by people as they move through their day. The innovation templates, Task Unification and Attribute Dependency, are excellent tools for identifying these opportunities.
February 28, 2011

The LAB: Innovating Inflight Services with S.I.T. (February 2011)

Airline service innovation seems like an oxymoron considering the industry's reputation for low quality. But the industry is fighting back to improve its image. Companies that specialize in inflight entertainment as well as airframe manufacturers are accelerating the use of new technologies to deliver more value in the air. That's good news for an industry that has focused way too long on cost-cutting. The next battle for supremacy will be won by airlines and aviation companies that innovate services across the experiential "journey" in a sustained way. For this month's LAB, we will create new-to-the-world concepts for the inflight service experience using the S.I.T. tool set. We begin by creating a list of the components of the product or service. We select a component and we further break it down to its sub-components or attributes that we can focus on. We then apply a tool to that component to change it in some way. Working backwards ("Function Follows Form"), we envision potential benefits of the modified service to both the customer and the company. Here is a list of components:
June 20, 2011

Marketing Innovation: Red Tape and The Inversion Tool

"Red tape" is defined as the collection or sequence of forms and procedures required to gain bureaucratic approval for something, especially when oppressively complex and time-consuming. That's how Southwest Airlines describes other airlines' frequent flyer programs versus its new Rapid Rewards program which has none of the traditional limitations like blackouts and point expiration. In a series of highly innovative commercials, Southwest demonstrates not one but two of the eight advertising tools described by Professor Jacob Goldenberg in "Cracking the Ad Code." These ads are flawlessly executed, funny, and memorable.