Innovation in Practice Blog

August 11, 2020

A Path to More Creative Thinking

Innovation is a skill. It’s not a gift. It’s not something you’re born with. But you can actually learn to be creative like you could learn […]
August 10, 2020

Task Unification – The Go-To Innovation Tool to Break Functional Fixedness

Mankind has used patterns for thousands of years to solve everyday problems. Those patterns are now embedded into the products and services you see around you […]
December 9, 2019

How to Enhance Innovation with Learning and Development Training

by Max Maccarone Innovation is an inescapable fact of being in business in today’s market. Advancements and developments in technology mean that nearly every industry has […]
August 13, 2019

Moms Who Dominate the Closed World Principle

If you’re remotely familiar with “mom life” you know that unpredictable needs arise at a moment’s notice. BuzzFeed recently highlighted these daily realities by capturing the […]
August 5, 2019

What is a Diaper Worth? An Example of Value and Pricing

When it comes to pricing a product, one principle rises above the rest.  A price is inextricably linked to the value a customer places on that […]
July 1, 2019
UNDER ARMOUR VIA U.S. PATENT AND TRADEMARK OFFICE

Task Unification: Under Armour ‘Smart Sneaker’ Uses Task Unification and Attribute Dependency

Wouldn’t your regular workout be that much better if recovery time was reduced to a minimum? Under Armour thinks so and has just filed a patent […]
June 3, 2019

Global Innovation Platform SOSA Partners with Elron

SOSA, the leading global innovation platform that connects international organizations to innovative technology, has entered into a strategic partnership with Elron, a top Israeli early stage investment […]
May 6, 2019

Featured in BBC Article

I had the privilege of recently being interviewed by Alex Hannaford, a BBC journalist for an article that ran last week. In his article, “How hindsight […]
April 16, 2019

Be a Catalyst for Change

Professors change the world, once student at a time. I’m regularly asked about my transition to academia. The first question I ask the professional considering the switch is whether he […]
March 25, 2019

Announcing LinkedIn Learning a-la-carte!

Many of you enjoy the benefit of sharpening your skills through LinkedIn Learning courses. To date, LinkedIn offers access to their entire course library via subscription. […]
January 22, 2008

Young it Down

Technology improves our lives in many ways, but overreliance on it can cause us to "dumb down." Technology has a tendency to fill in or take over certain tasks for the consumer, relieving us of cognitive activities that we once did ourselves. These cognitive activities get weak or atrophied. We get lazy and dependent on the new technology to do our work for us. We become dumb.
July 23, 2008

The LAB: Innovation in Real Time

The readership of this blog has steadily grown, and it's time to start demonstrating how innovation works...in real time. Once each month, I will post The LAB. This is where we will use a specified innovation tool on a product or service that is suggested by one of you, the readers of this blog. Once I have received a suggested product or service (posted in Comments) from one of you, I will use a specified innovation tool to create a new-to-the-world innovation. I will show results in a subsequent post with a description of how I applied the tool and used each step of the process to create the innovation. In some LABS, I may be able to include a drawing or rendering of the innovation. For those people interested in the innovation space, my firm belief is that we need to make a regular habit of innovating so we can perfect the craft and set the pace for others. It is not enough to talk about and read about innovation. It is essential that we all do it.
June 28, 2010

Innovation Sighting: Cannes Lions 2010

Cannes Lions, the International Advertising Festival, is the world's only truly global meeting place for professionals in the communications industry. It celebrates advertising winners each year in a variety of categories. The 57th festival was held last week. The Young Lions Film Competition is held the same week. Two creatives have 48 hours to write, shoot and edit a 30-second commercial. At the beginning of the week, the teams receive a brief from a charity chosen by the Festival. Forty-eight hours later, the teams' work is judged by the Film Lions jury. Here is a winning commercial from this year's Young Lions Film Competition:
July 5, 2010

Innovation Prosthetic

An innovation tool is a cognitive prosthetic that helps individuals and groups overcome their human limitations and innovate more capably. Just as an artificial limb or hearing aid compensates and augments a missing or impaired part of the body, a thinking tool does the same - it compensates and augments for a variety of cognitive deficiencies in all humans. Yet there is an aversion to using a structured tool to be creative:
November 1, 2010

Characteristics of Future Innovations

My crystal ball is no better than others. Rather than predict innovations, I predict what characteristics they will have and how they might be invented. 1. Mobility: Future products will incorporate some degree of mobility and integration into the mobile lifestyle. Smart phones fuel this. But mobility is not all about communications. Future products will take advantage of the data created by people as they move through their day. The innovation templates, Task Unification and Attribute Dependency, are excellent tools for identifying these opportunities.
February 28, 2011

The LAB: Innovating Inflight Services with S.I.T. (February 2011)

Airline service innovation seems like an oxymoron considering the industry's reputation for low quality. But the industry is fighting back to improve its image. Companies that specialize in inflight entertainment as well as airframe manufacturers are accelerating the use of new technologies to deliver more value in the air. That's good news for an industry that has focused way too long on cost-cutting. The next battle for supremacy will be won by airlines and aviation companies that innovate services across the experiential "journey" in a sustained way. For this month's LAB, we will create new-to-the-world concepts for the inflight service experience using the S.I.T. tool set. We begin by creating a list of the components of the product or service. We select a component and we further break it down to its sub-components or attributes that we can focus on. We then apply a tool to that component to change it in some way. Working backwards ("Function Follows Form"), we envision potential benefits of the modified service to both the customer and the company. Here is a list of components:
June 20, 2011

Marketing Innovation: Red Tape and The Inversion Tool

"Red tape" is defined as the collection or sequence of forms and procedures required to gain bureaucratic approval for something, especially when oppressively complex and time-consuming. That's how Southwest Airlines describes other airlines' frequent flyer programs versus its new Rapid Rewards program which has none of the traditional limitations like blackouts and point expiration. In a series of highly innovative commercials, Southwest demonstrates not one but two of the eight advertising tools described by Professor Jacob Goldenberg in "Cracking the Ad Code." These ads are flawlessly executed, funny, and memorable.