Innovation in Practice Blog

January 19, 2021

Mastering Creative Thinking: Two Techniques to Make Creative Thinking Stick

Becoming even just a little bit more creative will enhance what you do every day – whether at work, at home, or just about anywhere.  But […]
January 12, 2021

The Creative Power of Thinking Big: How to Improve Your Ideas with One Simple Trick

Think big. You’ve probably heard that a lot of times.  As leaders, we need to be more aggressive, take more risks, and challenge ourselves to think […]
January 5, 2021

The Temptation of Creative Ideas: How We View Ideas Differently Depending on the Source

The next time you come up with a great idea, don’t share it with anyone! Sounds absurd, right? Here’s a better way of saying that: If […]
December 29, 2020

You’re Awesome! How Sarcasm Enhances Creativity

Sarcasm is the idea of using irony in a way to mock somebody or to insult them. While sarcasm can be insulting and hurtful to somebody, […]
December 22, 2020

The Golden Rule of Creativity

The golden rule says that you should treat others as you want them to treat you.  Now, the golden rule of creativity states that if you […]
December 15, 2020

Where There’s Hope, There’s Creativity: The 5 Modes of Hoping

Do you feel like you’re never going to get any creative stuff going?  Well, never lose hope – because hope is a prerequisite to be creative. […]
December 8, 2020

What Makes Something Creative? The Characteristics of Highly Innovative Ideas

What is it about some products and services that make them more innovative and more creative than other products?  What is their secret ingredient? Well, it […]
December 1, 2020

Have You Reached Your Creative Peak?

Do you feel you’ve reached your optimum level of creativity? If not, when is that going to happen? And if yes, how do maintain that level […]
November 24, 2020

Finding Your Creative Sweet Spot: How to Make an Idea More Appealing

Not all ideas are equal. Some are okay, some are great. But don’t just throw those okay ideas away. The key is to find that creative […]
November 17, 2020

Six Best Books on Creativity: The Classics that Teach the How and Not the Why

If you like creativity and innovation, there are a lot of great books out there that cover just a wide range of topics. So how do […]
January 8, 2009

Applied Marketing Innovation

Learning a corporate innovation method begins with formal training, and there is no better place to do that than in graduate businesss school. I am looking foward to meeting the 37 students enrolled in my MBA course at the University of Cincinnati this month. The course, "Applied Marketing Innovation," is a full credit "special topics" course. It is a fusion of Systematic Inventive Thinking and The Big Picture marketing framework. The Syllabus can be downloaded, but here are some details about it: This course focuses on how to create value and growth through innovation in new and existing markets. Students will learn the skills of innovation and how to apply those skills within the context of a marketing strategy framework. Students will apply innovation methods across the entire marketing management continuum including strategy, segmentation, targeting, positioning, and the 4P’s. The course will be taught using interactive workshop methods and techniques throughout. Students will first experience these facilitation techniques while learning innovation. They will then learn and practice these techniques so that they can apply them routinely throughout their graduate experience and beyond.
February 20, 2010

The LAB: Innovating an Aquarium Using S.I.T. (February 2010)

There are a 183 million pet fish in the United States, more than double the number of dogs. Fourteen million U.S. households have fish. During the past decade, the pet fish category grew by more than 20% making it one of the fastest growing in the industry. For this month's LAB, we will apply the corporate innovation method, S.I.T., to the mainstay of fish keeping - the aquarium. Here are five unique aquarium concepts invented by one of my graduate students, Janette Douglas, at the University of Cincinnati as part of her final exam in "Applied Marketing Innovation." For the this exam, each student was given a product randomly. They had three hours to create new-to-the-world concepts and demonstrate proficiency using each of the templates.
April 12, 2010

Systematic Innovation Tools: The Course

I am teaching my innovation course, Systematic Innovation Tools, at the University of Cincinnati this month. The course is a fusion of Systematic Inventive Thinking and The Big Picture marketing framework. The Syllabus can be downloaded, but here are some details about it: "This course focuses on how to create value and growth through innovation in new and existing markets. Students will learn the skills of innovation and how to apply those skills within the context of a marketing strategy framework. Students will apply innovation methods across the entire marketing management continuum including strategy, segmentation, targeting, positioning, and the 4P’s. The course will be taught using interactive workshop methods and techniques throughout. Students will first experience these facilitation techniques while learning innovation. They will then learn and practice these techniques so that they can apply them routinely throughout their graduate experience and beyond."
May 24, 2010

The LAB: Innovating Water Access in Developing Countries (May 2010)

Shortage of water may become a more catastrophic problem than food or energy shortage according to experts. The problem affects developing as well as developed countries including the U.S.. For this month's LAB, we will look at how the corporate innovation method, S.I.T., can be used to address such a serious issue. The following ideas were developed by students at the University of Cincinnati working on the PUR water filtration system from Procter & Gamble. They are excellent examples of purpose-driven innovation. You can download the team's complete portfolio here.
December 6, 2010

Innovation in Practice: Three Years and Counting!

Today marks the third anniversary of Innovation in Practice. I am happy to say I see no end in sight. Blogging is the ultimate truth serum: it helps you discover what you know, how you learn, and how you connect to a community of fellow bloggers. I use this blog to test my ideas, develop new ideas, and practice what I preach. I appreciate all of you who read this blog, and I encourage you to reach out to me. I welcome ways to improve the blog and I would love to hear topics you want me to focus on.
January 3, 2011

Academic Focus: The Live Well Collaborative

The Live Well Collaborative at the University of Cincinnati is an academic-industry innovation incubator for regionally, nationally and internationally prominent firms. The focus of LWC is the aging population. Firms partner with UC to address product or service needs for the 50+ market. The UC students and faculty conduct research and develop ideas incorporating expertise from fields including design, business, engineering, medicine and even anthropology.
February 14, 2011

Innovation Tools – The Course

It’s that time of year again for “Innovation Tools,” the graduate marketing course at the University of Cincinnati. The course teaches how to use Systematic Inventive Thinking, a method based on three ideas. First, most successful innovations over time followed one of five patterns, and these patterns are like the DNA of products that can be re-applied to innovate any product or service. Second, innovation happens when we start with a configuration (the “solution”) and work backwards to the “problem” that it solves. It turns out that humans are better at this than the traditional “problem-to-solution” approach to innovating. Finally, better innovation happens when we start within the world of the problem (the Closed World). Innovations that use elements of the problem or surrounding environment are more novel and surprising. We innovate “inside the box,” not outside.
March 21, 2011

Academic Focus: The Rotman Business Design Challenge

The Rotman School of Management at the University of Toronto will host the Business Design Challenge from March 25-26, 2011. Teams of graduate students from business and designe schools in the US and Canada will work to solve a case study in the area of health and wellness. The case was developed by Doblin, a Chicago-based innovation strategy firm and the Mayo Clinic Center for Innovation (CFI), who will incorporate the solutions developed into delivering improved health and wellness outcomes. Learning outcomes include:
January 16, 2012

The Innovation Tools Graduate Course

I'm looking forward to teaching “Innovation Tools,” the graduate marketing course at the University of Cincinnati. The course teaches how to use Systematic Inventive Thinking, a method based on three ideas. First, most successful innovations over time followed one of five patterns, and these patterns are like the DNA of products that can be re-applied to innovate any product or service. Second, innovation happens when we start with a configuration (the “solution”) and work backwards to the “problem” that it solves. It turns out that humans are better at this than the traditional “problem-to-solution” approach to innovating. Finally, better innovation happens when we start within the world of the problem (the Closed World). Innovations that use elements of the problem or surrounding environment are more novel and surprising. We innovate “inside the box,” not outside.
April 15, 2013

Academic Focus: Massive Open Online Course (MOOC) for S.I.T.

The University of Cincinnati announced it will launch its first Massive Open Online Course (called MOOC) next fall. It will be the first MOOC to teach Systematic Inventive Thinking (S.I.T.), an innovation method based on templates.