by Drew Boyd | Oct 10, 2016 | Uncategorized
So where do great ideas come from? The answer might surprise you. Let’s look at the most successful rock band in history, The Beatles. In a biography of Paul McCartney he shared his secret: “As usual for these co-written things, John often had just the first verse...
by Drew Boyd | Oct 4, 2016 | Uncategorized
A clever and effective way to name an innovative brand is to use an existing verb. Verbs by their very nature are action oriented, so it’s a great way to create a sense of activity and movement for your brand. But even more powerful is when your brand creates a new...
by Drew Boyd | Sep 26, 2016 | Uncategorized
Take a look at these four items and tell me – what do they have in common? Here, you see an exercise bicycle, a package of powdered soup, a contact lens, and a child’s high chair, the kind that slips over the edge of the table. Do you see it? Most people would answer...
by Drew Boyd | Sep 20, 2016 | Creative Valentines Day, Evaluation Ideas, Idea Generation, Innovative Marketing, Jared Diamond
Apple’s successful launch of the iPhone 7 and 7 Plus leaves people wondering if the superstar company has lost its innovative edge. The market is anxious for Apple’s next big instead of incremental improvements to existing products. I don’t believe Apple has...
by Drew Boyd | Sep 12, 2016 | Uncategorized
Creating an innovative brand is a great way to build loyalty with your customers. For many companies, brands are the single most valuable asset. But once you’ve created a brand, that’s where the challenges kick in. And it can be a real headache if you don’t manage...
