by Drew Boyd | Jun 2, 2014 | Evaluation Ideas, Google, Idea Generation, Innovation Method, Inside the Box Innovation
A college diploma is one key to starting your career engine, but learning to be more creative could help turbo-charge it. Just like college coursework, creativity can be learned—you don’t have to be born with these skills. Focusing on them is definitely worthwhile:...
by Drew Boyd | May 26, 2014 | Uncategorized
The SIT Method is designed to help you generate lots of ideas in a systematic way. But how do you select which ideas to pursue? Filtering ideas is an essential part of the creativity process. You want to make sure you spend your time only on those with the most...
by Drew Boyd | May 19, 2014 | Uncategorized
Even though companies want innovation, resistance to it is strong. After all, innovative ideas, by their very nature, are risky. They are likely to cause some form of change, and people are naturally fearful of change. A new disruptive innovation might be seen as a...
by Drew Boyd | May 12, 2014 | Google, Idea Generation, Innovation Clusters, Innovative Marketing
In 1891, a physical education teacher named James Naismith invented the game of basketball when he nailed two ordinary peach baskets to the wall of a gymnasium. His students loved the game. But, there was a problem. Every time a player shot the ball into the basket,...
by Drew Boyd | May 5, 2014 | Uncategorized
Humans are creatures of habits, and these habits can be analyzed and codified into rules that help us perform better. Many times, we’re not even aware of the habits that control our choices. Conside the child’s game, Rock-Paper-Scissors. The odds of...
