by Drew Boyd | Dec 31, 2012 | Uncategorized
“For last year’s words belong to last year’s language and next year’s words await another voice.” T.S. Eliot In 2013, think inside the box and give your staff these precious gifts to drive innovation forward: 1. Give them Hope: Hope is...
by Drew Boyd | Dec 27, 2012 | Creativity Tools, Evaluation Ideas, Google, Jared Diamond
Giving your employees a voice in matters boosts their creativity. New research shows that, over time, procedural fairness (giving people the opportunity to express their views) has a positive maintaining effect on creativity whereas stifling their views decreases...
by Drew Boyd | Dec 21, 2012 | Evaluation Ideas, Innovation Method, Inside the Box Innovation
This month marks the five year anniversary for Innovation in Practice, and I want to thank my readers and supporters who follow it. Blogging is rewarding, but challenging. Most bloggers quit within two years for a variety of reasons: lack of motivation, lack of...
by Drew Boyd | Dec 10, 2012 | Evaluation Ideas, Google, Jared Diamond
New research from Johns Hopkins University suggests that having our ideas rejected tends to boost our creativity output. Sharon Kim and her colleagues found that when most of us experience rejection, it can actually enhance our creativity, depending on how we respond...
by Drew Boyd | Dec 3, 2012 | Uncategorized
Through a sea of clutter in the world of advertising, how do you get your message across? One technique is to actively engage the viewer. The Activation Tool invites the prospect to make an immediate action during the encounter with the ad, either in a physical way or...
