Once you develop the capability to generate ideas, you need a rigorous approach to managing innovation within the context of your company's culture. For that, Professor Jeff DeGraff's Competing Values Framework (CVF) is the best-in-class approach. CVF describes four organizational cultural styles of managing innovation: Collaborate, Create, Control, and Compete. Management teams tend to gravitate towards one, dominant style, the one that has served them well in the past. To be a more effective, leaders need to be "ambidextrous." Leaders should become adroit at two conflicting values. "They must develop the ability to oversee teams that work towards opposite goals, integrating them when the timing is right, so that each value can be developed successfully."
Certificate programs are a way for universities and colleges to offer training that is less intensive and less expensive than traditional degree programs (baccalaureate, masters, doctoral). They are ideal for working professionals who want advanced training in highly focused areas. They are ideal for corporations as they are less expensive and a better value than many executive education (one week) programs. The world of innovation could benefit from such programs. While many institutions offer courses in creativity and innovation, very few have full degree or certificate programs in this field. Most of those tend to be technology/venture start-up oriented. Here are some examples:
What sets innovative products and services apart from others? Common sense would suggest they have unique and unusual characteristics that make them very different than all the rest. Furthermore, if you wanted to study innovative products and services to learn the hidden secrets they hold, you would try to identify those different and original attributes. But just the opposite is true. A very high percentage of successful new products launched each year follow the same set of patterns. Innovative products are more similar than different from each other. If you can identify these patterns and overlay them onto your products and services, you should be able to innovate in a predictable, templated way. THAT is the essence of the corporate innovation method, S.I.T..
Here is an opportunity to learn innovation directly from the people who taught me. The course is called Innovation Suite 2010 and will be held in New York City from May 24-26, 2010. You can register for it at http://www.sitsite.com/academy/. Here are the goals of the course:
The Marketing Science Institute announced its research priorities for 2010 to 2012. The priorities are based on input from member company trustees and academic thought leaders. Topics are selected based on importance to marketers, need for more research-based knowledge, potential for achieving a more powerful conceptualization of a topic or issue, and the extent to which the topic can benefit from MSI’s capabilities in fostering collaboration between practitioners and academics.
A survey from IBM's Institute for Business Value shows that CEOs value one leadership competency above all others - creativity. It is therefore timely that the City University London formed its Centre for Creativity with a goal of becoming the UK leader in the teaching, research and transfer of creativity in professional practice, ranging from informatics and engineering to business and the arts. City is already a world-class centre of applied creativity research through activities in informatics, business, psychology, music and the arts. To achieve this objective it aims to achieve the following 3 sub-objectives:
This is from the AACSB (Association to Advance Collegiate Schools of Business) in its new report, Business Schools on an Innovation Mission. The report addresses what is meant by innovation, describes how managerial talent contributes to innovation, and outlines ways business schools support innovation.
The convergence of three worlds...commercial, technical, and design...creates the optimal conditions for innovation. Now a new university in Finland has done just that. Aalto University is a newly created university from the merger of the Helsinki School of Economics, the University of Art and Design Helsinki and Helsinki University of Technology - all leading and renowned institutions in their respective fields and in their own right.
SIT will be conducting its 5th innovation course in New York City from Nov 1-3, 2010. This course is designed for middle management and above, but most anyone can benefit from the learning experience. Participants of previous courses were Presidents, Marketing VPs and Directors, R&D VPs and Directors, Innovation Teams, and Product Directors from both large multinationals and smaller organizations. You can register for it at http://www.sitsite.com/academy/.