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How to Take Advantage of Distractions for Greater Creativity

by Drew Boyd | Apr 27, 2021 | Google, Idea Generation, Innovation Method

We face hundreds of distractions every day. There is no way to escape them completely. We can’t just get up every morning and spend hours thinking silently. What are we to do in this world that is full of distractions and clutter, then? Take advantage of them. Whether...

Creativity for Charities: How to Apply the SIT Techniques to Be More Creative and Resourceful

by Drew Boyd | Apr 13, 2021 | Google, Idea Generation, Innovation Method

Charities and nonprofit organizations need to be just as innovative – and in some ways, they have to be even more innovative than for-profit organizations. Think about it. Charities and nonprofits have limited resources. They have constant pressure on their mission...

Avoid Cliches Like the Plague – How to Speak and Write More Creatively

by Drew Boyd | Mar 9, 2021 | Google, Idea Generation, Innovation Method

Cliches oftentimes do a good job of communicating what your point is. Other people understand them readily, but using the same old cliches can get boring. If you want to get your message across to whoever you’re communicating with (family, colleagues, customers, and...

The Temptation of Creative Ideas: How We View Ideas Differently Depending on the Source

by Drew Boyd | Jan 5, 2021 | Google, Idea Generation, Innovation Method

The next time you come up with a great idea, don’t share it with anyone! Sounds absurd, right? Here’s a better way of saying that: If you want your ideas to have the best chance of getting accepted and implemented, then be careful how you share them. People...

The Multiplication Technique: A Simple Tool with Many Creative Surprises Inside

by Drew Boyd | Oct 6, 2020 | Google, Idea Generation, Innovation Method

Procter & Gamble was able to take an air freshener product that was lagging at 4th place in terms of market share – to 1st place, adding 20 points of market share in just four months. How did they do that? It’s a simple tool called the Multiplication Technique....

Innovation Dream Teams: The Secret Formula to Drive Team Success

by Drew Boyd | Sep 8, 2020 | Google, Idea Generation, Innovation Method

When you’re talking about innovation, a traditional brainstorming approach doesn’t work. If you want to generate better ideas, you have to be able to create your innovation dream team in a systematic way. Different Roles in an innovation Dream Team The Team...
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Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

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Who are You?

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Presentations

Live Presentations

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Local Office: Cincinnati, Ohio

513-615-2839
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