by Drew Boyd | Sep 1, 2020 | Google, Idea Generation, Innovation Method
With innovation comes resistance. They define each other. An idea simply cannot be innovative unless it’s met with resistance. Because of this, we should see resistance as a good thing. It is not a problem to encounter resistance when pitching an innovative idea. We...
by Drew Boyd | Aug 25, 2020 | Google, Idea Generation, Innovation Method
Creative thinking can be systematic and routine. All you have to do is learn how to use your brain and learn a new way to generate high-quality ideas on demand. One method of creative thinking is the Systematic Inventive Thinking or SIT method. But you never want to...
by Drew Boyd | Aug 10, 2020 | Google, Idea Generation, Innovation Method
Mankind has used patterns for thousands of years to solve everyday problems. Those patterns are now embedded into the products and services you see around you every day. These patterns are like the DNA of a product or service. They form the basis of a method called...
by Drew Boyd | Aug 13, 2019 | Attribute Dependency, Idea Generation, Innovation Method, Uncategorized
If you’re remotely familiar with “mom life” you know that unpredictable needs arise at a moment’s notice. BuzzFeed recently highlighted these daily realities by capturing the amazingly creative solutions that moms bring to the table. Do you become the human...
by Drew Boyd | Sep 20, 2016 | Creative Valentines Day, Evaluation Ideas, Idea Generation, Innovative Marketing, Jared Diamond
Apple’s successful launch of the iPhone 7 and 7 Plus leaves people wondering if the superstar company has lost its innovative edge. The market is anxious for Apple’s next big instead of incremental improvements to existing products. I don’t believe Apple has...
by Drew Boyd | Aug 1, 2016 | Advertising Tools, Evaluation Ideas, Idea Generation
Innovation is all about delivering value to customers, and you do that by offering them the right products and services. Think of products and services as benefit delivery vehicles. They’re a collection of various features that create value when customers use them. So...
