by Drew Boyd | May 10, 2010 | Innovation Method, Jared Diamond, Multiplication, The Economist
The Marketing Science Institute announced its research priorities for 2010 to 2012. The priorities are based on input from member company trustees and academic thought leaders. Topics are selected based on importance to marketers, need for more research-based...
by Drew Boyd | Apr 12, 2010 | Innovation Method, Inside the Box Innovation
I am teaching my innovation course, Systematic Innovation Tools, at the University of Cincinnati this month. The course is a fusion of Systematic Inventive Thinking and The Big Picture marketing framework. The Syllabus can be downloaded, but here are some details...
by Drew Boyd | Apr 5, 2010 | Evaluation Ideas, Google, Innovation Method
Here are five things companies need to do to develop the organizational structure, culture, and incentives to encourage successful innovation: 1. Kill Your Innovation Champion: It seems like a great idea to establish an “innovation champion” –...
by Drew Boyd | Mar 15, 2010 | Evaluation Ideas, Innovation Method
Are some customers better than others at developing new concepts? Professor Donna L. Hoffman at the University of California Riverside thinks so. Emergent customers have a unique ability to “wrap their head” around a new concept and improve it. She created a scale to...
by Drew Boyd | Mar 1, 2010 | Google, Innovation Method, Kickstarter
Innovating is a form of competitive behavior. When we innovate, we compete with someone or something. We innovate to survive. We innovate for glory. We innovate to win. Leaders of organizations need to understand and leverage this competitive aspect of innovation to...
by Drew Boyd | Dec 14, 2009 | Evaluation Ideas, Innovation Method
I sincerely thank you for reading this blog. Readership continues to grow, and this motivates me to contribute new ideas to the innovation community. This month marks the two year point, and I wanted to share some thoughts about what happened this year and what to...
