by Drew Boyd | Jan 8, 2009 | Innovation Method, The Economist
Learning a corporate innovation method begins with formal training, and there is no better place to do that than in graduate business school. I am looking forward to meeting the 37 students enrolled in my MBA course at the University of Cincinnati this month. The...
by Drew Boyd | Sep 10, 2008 | Innovation Method, Kickstarter, The Wheel
Companies are enamored with chasing “white space opportunities.” White space is the nickname for new, undiscovered growth segments. It spins the notion that opportunity lies just ahead of us. Telling colleagues you are working on white space opportunities...
by Drew Boyd | Mar 4, 2008 | Innovation Method
Jeffrey Phillips outlines a sound approach to the age-old question, who owns innovation? Where does it sit on the organizational chart: There’s not a wrong way to organize, but there are benefits to developing a central team to ensure consistent methodology,...
by Drew Boyd | Jan 22, 2008 | Innovation Method, Innovation Sighting
Technology improves our lives in many ways, but overreliance on it can cause us to “dumb down.” Technology has a tendency to fill in or take over certain tasks for the consumer, relieving us of cognitive activities that we once did ourselves. These...
by Drew Boyd | Dec 26, 2007 | Evaluation Ideas, Innovation Method, Jared Diamond, Multiplication, The Wheel
The Marketing Science Institute has formed a new Innovation Roundtable to explore common issues and challenges in the world of corporate innovation. The roundtable representatives are from Johnson & Johnson, GE, P&G, Diageo, Eastman Kodak, AT&T, Kraft,...
by Drew Boyd | Dec 21, 2007 | Evaluation Ideas, Innovation Method
Jeffrey Phillips makes a nice distinction between the various ways to adopt ideas of others outside your organization in his post, The sincerest form of flattery: If you are copying ideas in your industry, you’re a follower If you adopt ideas from other...
