by Drew Boyd | Feb 2, 2015 | Uncategorized
Super Bowl commercials capture our attention because they tend to be highly creative and well-produced. At around $4 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. To do that, they use...
by Drew Boyd | Jan 26, 2015 | Uncategorized
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by Drew Boyd | Dec 30, 2014 | Uncategorized
The economic outlook for 2015 is, by most accounts, “slightly better than 2014.” That, of course, depends on what industry you’re in. For some, that outlook could be a lot better with an injection of good, old fashioned innovation. Here is my short...
by Drew Boyd | Nov 24, 2014 | Uncategorized
‘Tis the season for catalogs, and my favorite is Hammacher Schlemmer, America’s longest running catalog, “Offering the Best, the Only and the Unexpected for 166 Years.” I was curious to see if I could spot any of the five patterns of the...
by Drew Boyd | Sep 1, 2014 | Uncategorized
I’m pleased to announce the release of my latest course, Marketing Fundamentals, at Lynda.com. “Whether you’re rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the...
by Drew Boyd | Nov 27, 2013 | Uncategorized
Conjuring up creativity: could it be possible to produce those eureka moments on a consistent basis? Drew Boyd and Jacob Goldenberg, the authors of this intriguing manual, believe that our creative powers can work more efficiently if we use specific techniques to...
