Rebooting Your Innovation Effort

Imagine you just completed an innovation program, but things went terribly wrong. So wrong, in fact, that the boss won’t allow anyone to use the term “innovation” in any context. You and your colleagues spent a lot of time, money, and effort only to...

Washington Speakers Bureau

  To check Drew’s availability, click HERE: Washington Speakers Bureau   Innovation on Demand: A Systematic Approach Drew’s Topics: Business Growth/Strategy/Trends Change – Managing/Leading It Corporate Culture Innovation As leaders, we...

Innovation Sighting: Yahoo’s e-Book Advertising

Yahoo’s recent patent filings suggest it is entering the e-Book market, a move that will pit it against Amazon, Apple, and other content providers. But given the nature of the patent filings, Yahoo seeks to leap over the competition with a potentially more...

The Innovation Tools Graduate Course

I’m looking forward to teaching “Innovation Tools,” the graduate marketing course at the University of Cincinnati. The course teaches how to use Systematic Inventive Thinking, a method based on three ideas. First, most successful innovations over time followed...