Super Bowl commercials capture our attention because they tend to be highly creative and well-produced. At around $4 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. To do that, they use patterns. Professor Jacob Goldenberg and his colleagues discovered that 89% of 200 award winning ads fall into a few simple, well-defined design structures. Their book, "Cracking the Ad Code," defines eight of these structures and provides a step-by-step approach to use them.
The economic outlook for 2015 is, by most accounts, "slightly better than 2014." That, of course, depends on what industry you're in. For some, that outlook could be a lot better with an injection of good, old fashioned innovation. Here is my short list of five industries most ripe of innovation in 2015.
To check Drew’s availability, click HERE: Washington Speakers Bureau Innovation on Demand: A Systematic Approach Drew’s Topics: Business Growth/Strategy/Trends Change – Managing/Leading It Corporate […]
Building a prototype of your innovation is a crucial link between conceiving the idea and commercializing it. A physical prototype helps you get immediate feedback from customers, designers, and financial backers as to the commercial viability of the project. It is a necessary step in the patent process. It is a pivotal point in the "GO vs. NO GO" decision, and it can save an inventor money and time as even Abraham Lincoln found out when he prototyped his patented invention.
Prototyping can be difficult especially for a small company or independent inventor. Here is help. Imagine a 15,000 square-foot workshop with tools, equipment, and instruction to build and prototype your inventions. It is called TechShop, now with three locations in the U.S..
People collaborate to innovate. But what about the other way around? Could a structured innovation approach be used to bring people closer together? In other words, collaboration becomes the endpoint and innovation becomes the means to that end?
Collaboration is where two or more people or organizations work together in an intersection of common goals. Collaboration is seen as an essential element of change and group effectiveness. People collaborate for a variety of reasons, including: