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Fusion: Linking Your Product to the Message to Create Great Packaging

by Erica Gage | Jul 21, 2014 | Advertising Tools, Consultants, Culture of Innovation, Evaluation Ideas

Creative marketers use a clever little tool called fusion. Fusion links a product to a message in a creative way that communicates the value inherent in the product. Fusion creates a visual connection between the product and a symbol representing the value. When a...

Marketing Innovation: The Activation Tool in Advertising

by Erica Gage | Dec 3, 2012 | Advertising Tools, Culture of Innovation, Inside the Box Innovation

Through a sea of clutter in the world of advertising, how do you get your message across?  One technique is to actively engage the viewer.  The Activation Tool invites the prospect to make an immediate action during the encounter with the ad, either in a physical way...

The Patterns in Super Bowl Commercials

by Drew Boyd | Feb 6, 2012 | Advertising Tools, Culture of Innovation, Evaluation Ideas

Super Bowl commercials capture our attention because they tend to be highly creative and well-produced.  At $3.5 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. To do that, they use...

Recent Posts

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  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

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Who are You?

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Presentations

Live Presentations

Virtual Experiences

Books

Adding Prestige to Your Portfolio

Inside the Box

Be a Professor

Innovations Inside The Box

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Applications

Blog

Podcast

Video Training

LinkedIn Learning

About

The SIT Method

About Drew

Testimonials

Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
Contact Us
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