When it comes to pricing a product, one principle rises above the rest. A price is inextricably linked to the value a customer places on that product. If a customer thinks a product is worth the price you’ve set, they will purchase it. And the more they value the...
Innovators are at their best when they feel a sense of purpose. As a marketing leader you play a key role in that dynamic. Innovators have to feel good about the products and services they put into the marketplace. They need to feel appreciated for the work they do...
At some point in your journey to drive innovation, you’ll want to take a deep breath and ask – what happened here? What have we achieved? And, what do we need to do now to keep the momentum? Momentum is critical. I’ve seen too many innovation programs get off to...
ORIS Intelligence released the following update in mid-March, providing strategic information for Houseware manufacturers. Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights ORIS Intelligence, provider of actionable insights...
Imagine pulling out of the driveway for your regular jaunt to the grocery store. While turning the corner to exit your neighborhood the car console screen lights up with an ad for the latest laundry detergent. Perhaps the concept seems foreign, but software companies,...
Nominations are underway for PDMA’s 31st annual Outstanding Corporate Innovator Award (OCI), which has become the premier honor for industry innovators. The OCI Award selection process provides an excellent mechanism for identifying companies that create and...
