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What is a Diaper Worth? An Example of Value and Pricing

by Erica Gage | Aug 5, 2019 | Advertising Tools, Google, Innovation Method

When it comes to pricing a product, one principle rises above the rest.  A price is inextricably linked to the value a customer places on that product. If a customer thinks a product is worth the price you’ve set, they will purchase it. And the more they value the...

Motivating Innovative Behavior

by Erica Gage | Sep 24, 2018 | Advertising Tools, Google, Innovation Method

Innovators are at their best when they feel a sense of purpose. As a marketing leader you play a key role in that dynamic. Innovators have to feel good about the products and services they put into the marketplace. They need to feel appreciated for the work they do...

Keeping Your Innovation Momentum

by Erica Gage | Aug 31, 2018 | Advertising Tools, Google, Innovation Method, The Wheel

At some point in your journey to drive innovation, you’ll want to take a deep breath and ask – what happened here? What have we achieved? And, what do we need to do now to keep the momentum? Momentum is critical. I’ve seen too many innovation programs get off to...
Innovative Advances in Pricing

Innovative Advances in Pricing

by Erica Gage | Apr 9, 2018 | Advertising Tools, Culture of Innovation, Innovation Method, Innovation Sighting, Kickstarter, Pinterest

ORIS Intelligence released the following update in mid-March, providing strategic information for Houseware manufacturers. Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights ORIS Intelligence, provider of actionable insights...
Innovation Sighting: Task Unification in Cars That Advertise

Innovation Sighting: Task Unification in Cars That Advertise

by Erica Gage | Feb 20, 2018 | Advertising Tools, Consultants, Ideation, Pinterest

Imagine pulling out of the driveway for your regular jaunt to the grocery store. While turning the corner to exit your neighborhood the car console screen lights up with an ad for the latest laundry detergent. Perhaps the concept seems foreign, but software companies,...
Calling All Nominations: PDMA OCI Award

Calling All Nominations: PDMA OCI Award

by Erica Gage | Feb 12, 2018 | Advertising Tools, Innovation Method

Nominations are underway for PDMA’s 31st annual Outstanding Corporate Innovator Award (OCI), which has become the premier honor for industry innovators. The OCI Award selection process provides an excellent mechanism for identifying companies that create and...
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Who are You?

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R&D Leaders

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Meeting Professionals

 

Presentations

Live Presentations

Virtual Experiences

Books

Adding Prestige to Your Portfolio

Inside the Box

Be a Professor

Innovations Inside The Box

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Applications

Blog

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Video Training

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About

The SIT Method

About Drew

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Drew Boyd

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513-615-2839
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