• Who Are You?
    • Strategy & Innovation Leaders
    • R & D Leaders
    • Marketing Leaders
    • HR Leaders
    • Meeting and Conference Planners
  • The SIT Method
  • Presentations
    • Live Presentations
    • Virtual Experiences
  • Books
    • Adding Prestige to Your Portfolio
    • Inside the Box
    • Be a Professor
  • Resources
    • Applications
    • Blog
    • Podcast
    • Video Training
  • About
    • About Drew
    • Testimonials
  • Contact Us
Innovative Advances in Pricing

Innovative Advances in Pricing

by Erica Gage | Apr 9, 2018 | Advertising Tools, Culture of Innovation, Innovation Method, Innovation Sighting, Kickstarter, Pinterest

ORIS Intelligence released the following update in mid-March, providing strategic information for Houseware manufacturers. Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights ORIS Intelligence, provider of actionable insights...
Innovation Sighting: Attribute Dependency and High Heels

Innovation Sighting: Attribute Dependency and High Heels

by Erica Gage | Jun 16, 2017 | Creativity Tools, Culture of Innovation, Ideation

A great example of the Attribute Dependency Technique can be found at My Place Café & Bar at the Hilton Osaka hotel in Japan. Attribute Dependency is one of the five innovation methods called Systematic Inventive Thinking (SIT). It works by creating (or breaking)...
Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

by Drew Boyd | Mar 20, 2017 | Advertising Tools, Culture of Innovation, Evaluation Ideas, Google, Kickstarter

by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model...
Valentine’s Day: Creative Gifts and Most Popular Picks

Valentine’s Day: Creative Gifts and Most Popular Picks

by Erica Gage | Feb 14, 2017 | Culture of Innovation, Jared Diamond, The Wheel

A new national study by Pollfish [www.pollfish.com], reveals this year’s most coveted brands, products, and restaurants for Valentine’s Day 2017. According to the Pollfish Valentine’s Day National Survey, the world’s leading self-service mobile...
Learn to Gain a New Perspective

Learn to Gain a New Perspective

by Erica Gage | Feb 7, 2017 | Advertising Tools, Culture of Innovation, Inside the Box Innovation, Kickstarter

During my career, a lot of my senior marketing colleagues would come to me and complain about some of their newest staff members. They were frustrated because these new marketers just couldn’t seem to get the right perspective of the market and translate that back to...
Innovating to Attract the Multi-Brand Loyal Customer

Innovating to Attract the Multi-Brand Loyal Customer

by Erica Gage | Feb 1, 2017 | Advertising Tools, Culture of Innovation, Evaluation Ideas, Kickstarter

For many categories of products and services, consumers buy from a number of brands. Take the clothing category, for example. I’m willing to bet that every item of clothing you’re wearing right now came from a different manufacturer. The same is true of most food...
« Older Entries

Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

Recent Comments

  1. Mattias Lövgren on Innovation and Reputation
  2. Matt on Innovation Sighting: Task Unification with the iPhone
  3. Jack on The LAB: Monetizing Twitter with Attribute Dependency (February 2009)
  4. Josh Gluckman on Linking Innovation with Strategy
  5. Drew on Innovation Sighting: The Multiplication Template and Virtual Reality
Who are You?

Strategy and Innovation Leaders

R&D Leaders

HR Leaders

Marketing Leaders

Meeting Professionals

 

Presentations

Live Presentations

Virtual Experiences

Books

Adding Prestige to Your Portfolio

Inside the Box

Be a Professor

Innovations Inside The Box

Resources

Applications

Blog

Podcast

Video Training

LinkedIn Learning

About

The SIT Method

About Drew

Testimonials

Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
Contact Us
Who are You?

Strategy and Innovation Leaders

R&D Leaders

HR Leaders

Marketing Leaders

Meeting Professionals

 

Presentations

Live Presentations

Virtual Experiences

Books

Adding Prestige to Your Portfolio

Inside the Box

Be a Professor

Innovations Inside The Box

Resources

Applications

Blog

Podcast

Video Training

LinkedIn Learning

About

The SIT Method

About Drew

Testimonials

Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
Contact Us
© Copyright MMXXII Drew Boyd. All Rights Reserved. Privacy Policy. Sitemap. Web Development by Prime Concepts Group, Inc.
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow