This month marks the five year anniversary for Innovation in Practice, and I want to thank my readers and supporters who follow it. Blogging is rewarding, but challenging. Most bloggers quit within two years for a variety of reasons: lack of motivation, lack of strategy, no one is reading, nothing to write about, or not enough time. Fortunately, I have yet to be hit by any of these except perhaps the last one - time constraints - which will never go away.
My goal is to make this blog different from other innovation blogs and websites. Instead of focusing on why innovation is important, I focus on how innovation happens. My sense is corporate leaders realize already the importance of innovation, but they struggle with how to put it motion. Calling a consultant is not the answer. Learning the skill of innovation to be self sufficient is the answer.
The course will help you master the tools necessary to generate new ideas and quickly transform those concepts into a viable pipeline of new products and services. Participants will learn the highly effective method of idea generation called Systematic Inventive Thinking used by many global firms across a wide variety of industries. They will also learn a suite of design thinking tools to take new concepts and put “life” into them. Generating ideas is not enough. Design thinking takes new ideas and sculpts them into market-winning products and services. Participants will learn the mechanics of each S.I.T. tool, and practice the use of each on a real product or service. Additionally, they will learn from a panel of seasoned practitioners and experts in the fields of innovation, new product development, and venture start-up.