by Drew Boyd | Feb 10, 2014 | Evaluation Ideas, Innovation Method, The Wheel
“As usual, for these co-written things, John often had just the first verse, which was always enough: it was the direction, it was the signpost and it was the inspiration for the whole song. I hate the word but it was the template.” – Paul McCartney...
by Drew Boyd | Feb 21, 2011 | Design Thinking, Ideation
The power of the SIT method lies in the fact that inventors, for thousands of years, have embedded five simple patterns into their inventions, usually without knowing it. These patterns are the “DNA” of products that can be extracted and applied to any...
