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Innovation Sighting: Amazon’s New Delivery – The Division Technique in Action 

Innovation Sighting: Amazon’s New Delivery – The Division Technique in Action 

by Erica Gage | May 1, 2018 | Design Thinking, Google, Ideation, Kickstarter, Pinterest

Amazon.com Inc., the largest internet retailer in the world, is paving the way for another delivery option by bringing packages directly to a customer’s car. As part of the Amazon Key Program that launched in 2017, customers with certain GM and Volvo models can now...
Innovation Sighting: The Mahabis Slipper and the Division Technique

Innovation Sighting: The Mahabis Slipper and the Division Technique

by Erica Gage | Apr 4, 2017 | Design Thinking, Division, Google, Ideation, Innovation Method

We all know the endless kick-on, kick-off routine associated with that perfectly comfortable pair of house slippers. Our days are filled with quick trips to the market, impromptu lunches, and endless dog walks. And one of two scenarios are typically woven into the...
The SIT Patterns in Thanksgiving Cooking Gadgets

The SIT Patterns in Thanksgiving Cooking Gadgets

by Drew Boyd | Nov 21, 2016 | Consultants, Creative Valentines Day, Creativity Tools, Design Thinking, Ideation, Innovation Clusters, Innovation Sighting, Jacob Goldenberg

by Darla Wilkinson (darla@drewboyd-com-staging.lvue8dy8-liquidwebsites.com) For many people this week’s Thanksgiving celebration will mean endless shopping, prepping, and cooking in anticipation of the big feast. The hours of slaving away in the kitchen usually seem...
The Division Technique: Cut Your Challenges Down to Size

The Division Technique: Cut Your Challenges Down to Size

by Erica Gage | Apr 11, 2016 | Design Thinking, Evaluation Ideas, Inside the Box Innovation

The division technique works by dividing a product or its components functionally or physically and then rearranging them back into the product. Division is a powerful technique in the SIT Method because it forces you to break fixedness, especially structural...
10 Valentine’s Day Surprises Created With S.I.T.

10 Valentine’s Day Surprises Created With S.I.T.

by Drew Boyd | Feb 14, 2016 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg

Today is Valentine’s Day, and to celebrate, here are ten creative ways to show how much you love your partner. I generated some of these for a TV interview yesterday on FOX19-WXIX morning news is Cincinnati. They wanted me to share how to use S.I.T. to be more...
Structural Fixedness: A Barrier to Creativity

Structural Fixedness: A Barrier to Creativity

by Drew Boyd | Oct 19, 2015 | Attribute Dependency, Design Thinking, Evaluation Ideas, Idea Generation

Imagine you’re driving down the highway, and you notice a flag waving in the distance. But something’s not right. The flag is upside down. You’d notice it right away because it’s not in its usual position that you have seen hundreds of times before. We all have this...
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Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

Recent Comments

  1. Mattias Lövgren on Innovation and Reputation
  2. Matt on Innovation Sighting: Task Unification with the iPhone
  3. Jack on The LAB: Monetizing Twitter with Attribute Dependency (February 2009)
  4. Josh Gluckman on Linking Innovation with Strategy
  5. Drew on Innovation Sighting: The Multiplication Template and Virtual Reality
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Who are You?

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Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
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