Hewlett Packard's announcement that it's combining its PC and printer divisions is meeting skepticism. Larry Dignan, editor-in-chief of ZDNet, had this to say:
"Hewlett-Packard says it's combining its printer and PC divisions partially because the move will drive "innovation across personal computing and printing." Oh really? Color me decidedly skeptical on that claim, which was touted in the company's announcement today. My mental block: What exactly are the touch points between a printer and a PC, and where does the innovation lie? HP does have printing innovation. Its inkjet technology can be used for drug delivery, for instance. However, unless your PC is delivering doses of pharmaceuticals to you, it's a stretch to see the connection."
For this month's LAB, lets put the S.I.T. method to the challenge. Imagine being part of this newly-combined HP organization. Here is how you might apply each of the five techniques of systematic inventive thinking. The key is to leverage each technique in a way that forces non-obvious connections between the two units, laptop and printer. These configurations become a "virtual product." We use Function-Follows-Form to work backwards to the problem they solve or benefit they deliver.