by Drew Boyd | Sep 25, 2013 | Idea Generation, Inside the Box Innovation, Pinterest, The Economist
In June, Jacob Goldenberg and I released our new book, Inside the Box: A Proven System of Creativity for Breakthrough Results. It has since been featured on the front page of Wall Street Journal and numerous other publications and media outlets. Recently, we each did...
by Drew Boyd | Aug 19, 2013 | Evaluation Ideas, Google, Idea Generation, Kickstarter
Most people think innovation starts with a well-defined problem, and then you brainstorm a solution. Try the opposite: Work backwards by taking an abstract, conceptual solution and finding a problem it can solve. By constraining and channeling our brains, we can make...