The Marketing Science Institute has formed a new Innovation Roundtable to explore common issues and challenges in the world of corporate innovation. The roundtable representatives are from Johnson & Johnson, GE, P&G, Diageo, Eastman Kodak, AT&T, Kraft, Merck, Thompson Healthcare, Praxair, Aetna, and General Mills.
The question is not who owns innovation, but rather who owns innovation competency development. I see more companies moving in this direction. Some place this within a process excellence group while others move it right into a functional department such as marketing or R&D. Still others have dedicated resources such as GE and Diageo, two members of the MSI Innovation Roundtable. Build innovation competency and the question of who owns innovation becomes moot.
The Marketing Science Institute announced its research priorities for 2010 to 2012. The priorities are based on input from member company trustees and academic thought leaders. Topics are selected based on importance to marketers, need for more research-based knowledge, potential for achieving a more powerful conceptualization of a topic or issue, and the extent to which the topic can benefit from MSI’s capabilities in fostering collaboration between practitioners and academics.