Non-profit organizations need innovation every bit as much as for-profit firms. Some might argue they need it more because they lack the resources and cash flow of large commercial firms. Non-profits need innovation in:
* Fund Raising
* Expanding their reach
* Mission delivery
* Resource utilization
The need for innovation in the non-profit sector is widely recognized. Awards, grants, and other forms of recognition for innovative programs help stimulate managers to be more aggressive.
While the need is recognized, the approach to innovating non-profits is not. To innovate in the non-profit sector, these organizations should use the same methods found so effective in corporate innovation. Structured methods based on patterns inherent in inventive solutions can be applied to the non-profit business model just as effectively as the for-profit model. A method like S.I.T. can help an organization "break fixedness" about their role, resources, and process, thus opening new possibilities and approaches.