by Drew Boyd | Feb 6, 2012 | Advertising Tools, Culture of Innovation, Evaluation Ideas
Super Bowl commercials capture our attention because they tend to be highly creative and well-produced. At $3.5 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. To do that, they use...
by Erica Gage | Feb 7, 2011 | Culture of Innovation, Evaluation Ideas, Innovation Method
At $3 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. How? Creating innovative TV commercials is more effective when using patterns embedded in other innovative commercials. Professor...
