Applied Marketing Innovation

Learning a corporate innovation method begins with formal training, and there is no better place to do that than in graduate business school.  I am looking forward to meeting the 37 students enrolled in my MBA course at the University of Cincinnati this month. The...

Innovation Follows Strategy

Innovation that is done in the context of business strategy tends to be more focused, efficient, and business-model relevant.  Innovation should not be viewed as a way to take the organization off its strategic track and in new directions.  Rather, innovation should...