by Drew Boyd | Mar 7, 2016 | Advertising Tools, Attribute Dependency, Evaluation Ideas
Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight creative patterns that are embedded in most innovative, award- winning commercials. The tools are: Unification Activation Metaphor Subtraction Extreme Consequence Absurd Alternative...
by Drew Boyd | Jul 4, 2013 | Attribute Dependency, Idea Generation, Inside the Box Innovation
The moment I walked into the classroom, I could see that something was different. The students were excited, I could feel the anticipation in the air—and something about their faces made me think that they were planning something mischievous. I understood their...
by Drew Boyd | Jun 11, 2013 | Evaluation Ideas, Idea Generation, Innovation Method, Inside the Box Innovation, The Wheel
“We dedicate this book to all past and future generations of innovators making the world a better place.” Today, we released “Inside the Box: A Proven System of Creativity for Breakthrough Results.” The premise of the book is that creativity...
by Drew Boyd | Mar 29, 2010 | Academic Focus, The Economist
What sets innovative products and services apart from others? Common sense would suggest they have unique and unusual characteristics that make them very different than all the rest. Furthermore, if you wanted to study innovative products and services to learn the...
