Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight creative patterns that are embedded in most innovative, award- winning commercials. The tools are: Unification Activation Metaphor Subtraction Extreme Consequence Absurd Alternative...
What if countries were sized proportional to their population? What would the world look like? Take a look at this map (reported by NPR.org): It’s a nice example of the Attribute Dependency Technique, one of five in the innovation method called Systematic...
This month marks the seven year anniversary of Innovation in Practice. As always, I want to thank my many readers and supporters who follow it. 2014 was an excellent year as our message about systematic creativity continues to be heard. Jacob Goldenberg and I launched...
Can creativity be taught? Here are insights from Professors Jacob Goldenberg, Rom Shrift and others on this seemingly elusive topic (from Knowledge@Wharton, August 27, 2014): “I think there are individual differences in our propensity to be creative,” says Wharton...
