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Marketing Innovation: Chicken and the Absurd Alternative Tool

Marketing Innovation: Chicken and the Absurd Alternative Tool

by Drew Boyd | Mar 7, 2016 | Advertising Tools, Attribute Dependency, Evaluation Ideas

Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight creative patterns that are embedded in most innovative, award- winning commercials. The tools are: Unification Activation Metaphor Subtraction Extreme Consequence Absurd Alternative...

Innovation Sighting: Attribute Dependency and World Population

by Erica Gage | Feb 16, 2015 | Creativity Tools, Idea Generation, Ideation, Jared Diamond, Pinterest

What if countries were sized proportional to their population? What would the world look like? Take a look at this map (reported by NPR.org): It’s a nice example of the Attribute Dependency Technique, one of five in the innovation method called Systematic...

Innovation in Practice: Seven Years Strong

by Erica Gage | Dec 22, 2014 | Evaluation Ideas, Idea Generation, Innovation Method, Inside the Box Innovation, The Wheel

This month marks the seven year anniversary of Innovation in Practice. As always, I want to thank my many readers and supporters who follow it. 2014 was an excellent year as our message about systematic creativity continues to be heard. Jacob Goldenberg and I launched...

Can Creativity Be Taught? Insights from Jacob Goldenberg and Others

by Erica Gage | Sep 29, 2014 | Evaluation Ideas, Google, Idea Generation, Inside the Box Innovation, The Economist, The Wheel

Can creativity be taught? Here are insights from Professors Jacob Goldenberg, Rom Shrift and others on this seemingly elusive topic (from Knowledge@Wharton, August 27, 2014): “I think there are individual differences in our propensity to be creative,” says Wharton...

Webinar: The Science Behind Systematic Inventive Thinking

by Erica Gage | Sep 4, 2013 | Evaluation Ideas, Idea Generation, Inside the Box Innovation

« Older Entries

Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

Recent Comments

  1. Mattias Lövgren on Innovation and Reputation
  2. Matt on Innovation Sighting: Task Unification with the iPhone
  3. Jack on The LAB: Monetizing Twitter with Attribute Dependency (February 2009)
  4. Josh Gluckman on Linking Innovation with Strategy
  5. Drew on Innovation Sighting: The Multiplication Template and Virtual Reality
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Adding Prestige to Your Portfolio

Inside the Box

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About

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Local Office: Cincinnati, Ohio

513-615-2839
Contact Us
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