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Moms Who Dominate the Closed World Principle

by Drew Boyd | Aug 13, 2019 | Attribute Dependency, Idea Generation, Innovation Method, Uncategorized

If you’re remotely familiar with “mom life” you know that unpredictable needs arise at a moment’s notice. BuzzFeed recently highlighted these daily realities by capturing the amazingly creative solutions that moms bring to the table.  Do you become the human...

Breaking Fixedness: Saving the Boys of the Thai Soccer Team Trapped in a Cave

by Erica Gage | Jul 9, 2018 | Attribute Dependency, Evaluation Ideas, Innovation Clusters

News of a boys soccer team trapped in a cave in Thailand brought back memories of the Chilean miners trapped 2,300 feet underground in August 2010. It took 66 days before the last miner was brought. The young boys have much less time given the threat of monsoon rains....
Innovation Sighting: Task Unification and GladWare Containers

Innovation Sighting: Task Unification and GladWare Containers

by Erica Gage | Sep 18, 2017 | Attribute Dependency, Consultants, Idea Generation, Ideation

GladWare containers have become a common household item. Most kitchens today have that designated drawer filled to the brim with self-stacking plastic wonders and the infamous lids with the center circle. Those center circles are most convenient, providing an...
Innovation Sighting: LG’s New Smart Vacuum Doubles as a Home Security System

Innovation Sighting: LG’s New Smart Vacuum Doubles as a Home Security System

by Drew Boyd | Jun 9, 2017 | Attribute Dependency, Consultants, Creative Valentines Day, Ideation, Pinterest

The rush to put new technology in the home is heating up like never before. Challengersinclude Amazon (Echo), Google (Home), and soon we’ll have Apple’s Siri device. Microsoft can’t be far behind. Now here’s a completely different take on home...
Marketing Innovation: Don’t Fight Water and the Inversion Tool

Marketing Innovation: Don’t Fight Water and the Inversion Tool

by Erica Gage | Feb 22, 2017 | Advertising Tools, Attribute Dependency, Evaluation Ideas

Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight creative patterns that are embedded in most innovative, award- winning commercials. The tools are: 1. Unification 2. Activation 3. Metaphor 4. Subtraction 5. Extreme Consequence 6....
Van Gogh Air BnB: 2016 Epica Gold Winner for Innovation

Van Gogh Air BnB: 2016 Epica Gold Winner for Innovation

by Erica Gage | Dec 13, 2016 | Attribute Dependency, Google, Idea Generation, Kickstarter

Established in 1987, Epica is the only prize in the area of creativity judged and awarded by journalists who work for marketing and communications magazines worldwide. This year’s Epica Gold winner for the Innovation Category goes to Art Institute of Chicago “Van Gogh...
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Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

Recent Comments

  1. Mattias Lövgren on Innovation and Reputation
  2. Matt on Innovation Sighting: Task Unification with the iPhone
  3. Jack on The LAB: Monetizing Twitter with Attribute Dependency (February 2009)
  4. Josh Gluckman on Linking Innovation with Strategy
  5. Drew on Innovation Sighting: The Multiplication Template and Virtual Reality
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Who are You?

Strategy and Innovation Leaders

R&D Leaders

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Presentations

Live Presentations

Virtual Experiences

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Adding Prestige to Your Portfolio

Inside the Box

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Innovations Inside The Box

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Applications

Blog

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About

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Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
Contact Us
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