by Drew Boyd | Feb 10, 2008 | Kickstarter
Innovation that is done in the context of business strategy tends to be more focused, efficient, and business-model relevant. Innovation should not be viewed as a way to take the organization off its strategic track and in new directions. Rather, innovation should be...
by Drew Boyd | Jan 22, 2008 | Innovation Method, Innovation Sighting
Technology improves our lives in many ways, but overreliance on it can cause us to “dumb down.” Technology has a tendency to fill in or take over certain tasks for the consumer, relieving us of cognitive activities that we once did ourselves. These...
by Drew Boyd | Dec 26, 2007 | Evaluation Ideas, Innovation Method, Jared Diamond, Multiplication, The Wheel
The Marketing Science Institute has formed a new Innovation Roundtable to explore common issues and challenges in the world of corporate innovation. The roundtable representatives are from Johnson & Johnson, GE, P&G, Diageo, Eastman Kodak, AT&T, Kraft,...
by Drew Boyd | Dec 21, 2007 | Evaluation Ideas, Innovation Method
Jeffrey Phillips makes a nice distinction between the various ways to adopt ideas of others outside your organization in his post, The sincerest form of flattery: If you are copying ideas in your industry, you’re a follower If you adopt ideas from other...
