Placing advertisements on objects such as billboards and taxis is nothing new. But here is a new twist using task unification. It is one of five templates in the corporate innovation method called S.I.T. Task Unification assigns an additional "job" to an existing resource. Here is an example as reported in USA Today:
AOL succumbed to the myth that creating an eclectic workspace makes employees suddenly more innovative. The headline from USA Today reads: “It’s engineers gone wild at AOL: Quirky office space inspires app innovation.”
“The space you work in is a reflection of the kind of company you are,” says Brad Garlinghouse, AOL’s president of the Application and Commerce Group. “You get innovation,” he insists, from “working in a space that’s very open and doesn’t have offices…where people can work together and play together.” Further, the company believes letting workers draw on the walls helps creativity.
AOL is in more trouble than I thought.