by Drew Boyd | Jun 7, 2009 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Innovation Method, Jacob Goldenberg, Technology, The Wheel
Credit card companies must innovate to overcome the financial and public relations consequences of recent government legislation. The Credit Card Reform Act of 2009 is a “bill to protect consumers, and especially young consumers, from skyrocketing credit card...
by Drew Boyd | May 30, 2009 | Uncategorized
Do you consider yourself an innovator? I asked this to a group of participants at a recent PDMA workshop, and the results surprised me. Only about half of the participants raised their hand. Many of those had that hesitant look of self-doubt on their face. It’s...
by Drew Boyd | May 21, 2009 | Uncategorized
Innovation creates dilemmas, and these dilemmas can either help or hinder your innovation effort. Dilemmas arise when we confront natural tensions between two apparent opposite ideas or concepts. In business we face these dilemmas all the time: cost vs. quality,...
by Drew Boyd | May 10, 2009 | Uncategorized
An archetype is an original model of a person, ideal example, or a prototype after which others are copied, patterned, or emulated; a symbol universally recognized by all. Archetypes put context to a situation. We use archetypes, for example, in marketing. We create...
by Drew Boyd | May 3, 2009 | Uncategorized
Crisis creates opportunity. That certainly has been the case for surgical mask makers and retailers as people scramble to buy them to protect against the H1N1 swine flu virus. Companies and governments are ordering masks by the case load. The surgical mask has become...
