by Drew Boyd | Oct 12, 2020 | Podcast, Systematic Growth
Chocolate chip cookies, penicillin, Velcro, the microwave oven, and the game of basketball – what do all of those have in common? Well, they’re examples of products that have been derived completely by chance. They’re called serendipitous products because...
by Drew Boyd | Oct 6, 2020 | Google, Idea Generation, Innovation Method
Procter & Gamble was able to take an air freshener product that was lagging at 4th place in terms of market share – to 1st place, adding 20 points of market share in just four months. How did they do that? It’s a simple tool called the Multiplication Technique....
by Drew Boyd | Oct 5, 2020 | Podcast, Systematic Growth
Imagine a package of powdered soup, a contact lens, a child’s high chair, and an exercise bicycle. What do you think these items have in common? Each one actually has had something subtracted from them. And that’s what we’re going to discuss today. Learn how the...
by Drew Boyd | Sep 28, 2020 | Podcast
How does a company like Procter & Gamble take their air freshener product that’s lagging in the market and all of a sudden propel it to first place, adding 20 points of market share in just a matter of four months? Procter & Gamble assembled a team of...
by Drew Boyd | Sep 21, 2020 | Podcast, Systematic Growth
Once you’ve embraced this idea that creativity can be systematic, and you’ve started to invest time and energy learning the Systematic Inventive Thinking or SIT – a very common question for you at this point is – how do you spread what you know to others?...
