012: The Myth of Post-It Notes and Other Serendipitous Inventions: Why Pure Chance is Not Your Creative Friend

by | Oct 12, 2020 | Podcast, Systematic Growth | 0 comments

Chocolate chip cookies, penicillin, Velcro, the microwave oven, and the game of basketball – what do all of those have in common?

Well, they’re examples of products that have been derived completely by chance. They’re called serendipitous products because they’ve been randomly invented with no underlying creativity structure at all. 

They’re phenomenally popular and very useful. So, does this mean serendipity is a good way to invent products?


In this episode you’ll hear:

  1. Why serendipity is relevant
  2. Should you rely on serendipity when inventing new products?
  3. Examples of serendipitous products and how they got invented
  4. Why the Post-It Note is not a great example of innovation
  5. A better alternative to inventing products


Resources from this episode:

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