Chocolate chip cookies, penicillin, Velcro, the microwave oven, and the game of basketball – what do all of those have in common?
Well, they’re examples of products that have been derived completely by chance. They’re called serendipitous products because they’ve been randomly invented with no underlying creativity structure at all.
They’re phenomenally popular and very useful. So, does this mean serendipity is a good way to invent products?