by Drew Boyd | Jul 25, 2016 | Uncategorized
Innovators like you operate in a world of ambiguity. Every situation you face has some uncertainty, and you need to be prepared when unexpected things happen. If you’re not prepared, your strategy may derail and you end up losing competitive ground in the marketplace....
by Drew Boyd | Jul 18, 2016 | Uncategorized
Want innovation at your fingertips? Consider the Innovate! Inside the Box web application, which acts as a digital sherpa for Systematic Inventive Thinking (SIT). This web app (available for an annual subscription of $12) takes you inside the box and into the world of...
by Drew Boyd | Jul 11, 2016 | Uncategorized
Think about the last time you bought something and ask yourself a simple question: why did I buy it? Well, the answer most certainly is that you felt you needed it. Something motivated you to shop for that item, buy it, and use it. Consumers only buy things when...
by Drew Boyd | Jul 4, 2016 | Consultants, Creativity Tools, Evaluation Ideas, Idea Generation, Innovation Sighting, Pinterest, Structured Creativity
The SIT method is great for creating exciting new products and services. Now I want to show you how to apply these techniques to digital assets. For example, let’s apply the Attribute Dependency technique to a website. You start by listing the internal and external...
by Drew Boyd | Jun 27, 2016 | Uncategorized
Imagine a hypothetical scenario where you’re forced to make a choice between innovating for Customer A or Customer B. Which one would you choose? Well, it depends on how much they buy from you. If Customer A spends more money on your products than Customer B, you’d...
