by Drew Boyd | May 16, 2016 | Advertising Tools, Evaluation Ideas, Google, Kickstarter
Have you ever heard the expression, “Riding on the Coattails of Others?” What it means is – achieving success by associating with other people or groups. In sales and marketing, it’s another great way to create opportunities and improve your sales...
by Drew Boyd | May 9, 2016 | Uncategorized
Adjacent markets are a great source of sales growth if you can spot them and if you have the right skills to go after them. Let’s look at how you do it. First, let’s understand what we mean by an adjacent market. It’s often confused with the term ‘white space...
by Drew Boyd | May 2, 2016 | Evaluation Ideas, Innovation Method, Kickstarter
Look at any industry, in any market, and you’ll find the same strategy playing out everywhere. Companies compete with one another in a mindless race to the bottom, matching products and services feature for feature, competing primarily on price. This commoditizes...
by Drew Boyd | Apr 27, 2016 | Uncategorized
According to the World Health Organization (WHO), the Zika virus is a global emergency. To fight it, humans have to find a way to kill the Aedes Aegypti mosquito. Two marketing agencies in Brazil have designed a novel way to do just that. They call it The Mosquito...
by Drew Boyd | Apr 18, 2016 | Evaluation Ideas, Inside the Box Innovation, The Wheel
Place a check mark beside the statement you agree with most. 1. A. Innovation occurs by adding features to a product. B. Innovation occurs by taking features out of a product. 2. A. Innovation is finding problems that are solved by hypothetical solutions. B....
