by Drew Boyd | Jul 29, 2013 | Attribute Dependency, Evaluation Ideas, Idea Generation
Phil Hansen suffered a career-threatening injury to his hand. Nerve damage caused his hand to shake uncontrollably. Most professions could deal with it. But as an artist, where a steady hand seems essential, it all but doomed Phil's career. That was until a...
by Drew Boyd | Jul 22, 2013 | Attribute Dependency, Evaluation Ideas, Idea Generation, Kickstarter
Books about business innovation seem to arrive as quickly as ideas on a whiteboard in a brainstorming session. But Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster, 2013), by Drew Boyd and Jacob Goldenberg, jumps out for its...
by Drew Boyd | Jul 15, 2013 | Idea Generation, Innovation Clusters
When you use Subtraction, you don’t always have to eliminate the component. There is also what we call “Partial Subtraction.” It is a valid technique as long as the product or service that remains delivers a new benefit. To deploy Partial Subtraction, you pick a...
by Drew Boyd | Jul 4, 2013 | Attribute Dependency, Idea Generation, Inside the Box Innovation
The moment I walked into the classroom, I could see that something was different. The students were excited, I could feel the anticipation in the air—and something about their faces made me think that they were planning something mischievous. I understood their...
by Drew Boyd | Jun 24, 2013 | Evaluation Ideas, Idea Generation, Inside the Box Innovation
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