by Drew Boyd | Aug 20, 2012 | Academic Focus, Evaluation Ideas, Inside the Box Innovation, Subtraction, The Economist
With six of its faculty members earning the Nobel Prize, it is hard to associate the University of Chicago Booth School of Business with anything else but economics. In reality, it is an innovator in many other areas. It was the first to initiate a PhD program in...
by Drew Boyd | Aug 13, 2012 | Uncategorized
This month’s Innovation Sighting comes to us from Dr. Steven Palter. Dr. Palter is a gynecologic fertility specialist and a true innovator in the medical field. He learned the S.I.T. method recently, so he knows how to spot the five innovation patterns of S.I.T....
by Drew Boyd | Aug 6, 2012 | Advertising Tools, Culture of Innovation, Innovation Sighting, Multiplication, Pinterest
The rapid adoption of smartphones is changing the landscape of the marketing research industry. Last month’s “Market Research in the Mobile World” conference in Cincinnati highlighted many ways the market research industry is trying to adjust. The industry is evolving...
by Drew Boyd | Jul 30, 2012 | Creativity Tools, Technology, The Wheel
When Joseph Gayetty invented commercially available toilet paper in 1857, he called it “The greatest necessity of the age!” Of course, he wasn’t exaggerating. The use of paper for toileting dates back to the 6th century AD. Gayetty’s Medicated...
by Drew Boyd | Jul 23, 2012 | Uncategorized
Perhaps harder than branding is re-branding. Once the market associates your brand with a specific promise, it is difficult to get people to shift over to a newer or more updated meaning. This is especially true for brands that have been around a long time. Take the...
