by Drew Boyd | Oct 3, 2011 | Advertising Tools, Culture of Innovation
Great television commercials deliver the right message in a creative way. Great commercials are memorable. The longer customers remember your commercial, the more cost effective the campaign. One way to make memorable ads is to make them funny and...
by Drew Boyd | Aug 8, 2011 | Advertising Tools, Evaluation Ideas, Kickstarter, Subtraction, The Wheel
A quick and effective way to sort ideas generated during an innovation workshop is to apply brand coherence. This means grouping ideas around relevant themes that support new or existing brands. Ideation sessions can overwhelm you with hundreds of opportunities. Teams...
by Drew Boyd | Jun 20, 2011 | Advertising Tools, Culture of Innovation, Evaluation Ideas, Kickstarter
"Red tape" is defined as the collection or sequence of forms and procedures required to gain bureaucratic approval for something, especially when oppressively complex and time-consuming. That's how Southwest Airlines describes other airlines'...
