by Drew Boyd | Aug 23, 2010 | Evaluation Ideas, Innovation Method, Multiplication
Congratulations to Kennametal, Inc. as the winner of the 2010 Outstanding Corporate Innovator (OCI) award. The Product Development and Management Association (PDMA), a global network of product innovation professionals, announced Kennametal will receive the OCI Award...
by Drew Boyd | Aug 16, 2010 | Evaluation Ideas, Help, Ideation, Inside the Box Innovation
People can improve their innovation skills by mentally simulating the use of innovation tools. Chip and Dan Heath in their book, Made to Stick, talk of the importance of mental simulation with problem solving as well as skill-building. “A review of thirty five...
by Drew Boyd | Aug 9, 2010 | Evaluation Ideas, Innovation Method, Kickstarter
How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments? Here are three approaches: 1. Find Innovation Adjacencies: Adjacent markets are an attractive way to...
by Drew Boyd | Jul 26, 2010 | Culture of Innovation, Evaluation Ideas
How do you create the most innovative TV commercials in the world? By using patterns embedded in other innovative commercials. Professor Jacob Goldenberg and his colleagues discovered that 89% of 200 award winning ads fall into a few simple, well-defined design...
by Drew Boyd | Jul 5, 2010 | Evaluation Ideas, Innovation Method
An innovation tool is a cognitive prosthetic that helps individuals and groups overcome their human limitations to innovate more capably. Just as an artificial limb or hearing aid compensates and augments a missing or impaired part of the body, a thinking tool does...
by Drew Boyd | Jun 14, 2010 | Evaluation Ideas, Innovation Method
The role of brand manager may be the most difficult yet rewarding of all marketing jobs. It defines much of what marketing is about. The brand manager is multifaceted and works at several levels in a company. Duties are varied and challenging. Brand managers see the...
