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Filtering Ideas to Find the Very Best Ones

by Erica Gage | May 26, 2014 | Consultants, Creativity Tools, Evaluation Ideas, Idea Generation, Innovative Marketing

The SIT Method is designed to help you generate lots of ideas in a systematic way. But how do you select which ideas to pursue? Filtering ideas is an essential part of the creativity process. You want to make sure you spend your time only on those with the most...

The Myth of Serendipitous Innovation

by Drew Boyd | May 12, 2014 | Google, Idea Generation, Innovation Clusters, Innovative Marketing

In 1891, a physical education teacher named James Naismith invented the game of basketball when he nailed two ordinary peach baskets to the wall of a gymnasium. His students loved the game. But, there was a problem. Every time a player shot the ball into the basket,...

Systematic Innovation at the Consumer Electronics Show

by Drew Boyd | Jan 13, 2014 | Creativity Tools, Evaluation Ideas, Innovation Sighting, Innovative Marketing, Multiplication, Pinterest

One way to develop your expertise in SIT techniques is with pattern spotting. A key premise of SIT is that for thousands of years, innovators have used patterns in their inventions, usually without even realizing it. Those patterns are now embedded into the products...

The Top 10 Most Underappreciated Inventions

by Drew Boyd | Dec 30, 2013 | Google, Innovation Method, Innovation Sighting, Innovative Marketing

The end of the year is a popular time to publish lists of all sorts. A quick glance at CNN, for example, revealed lists such as “75 Amazing Sports Moments,” “The 50 Best Android Apps,” “8 Very Old Sites in the New World,” and many...

New Ideas Light Up the Brain

by Drew Boyd | Apr 22, 2013 | Evaluation Ideas, Help, Innovation Sighting, Innovative Marketing, Jared Diamond

Canadian researchers found that areas in the reward center of the brain become active when people hear a song for the first time. The more the listener enjoys what they hear, the stronger the connections are in the region of the brain called the nucleus accumbens. The...

Innovation Sighting: Apple’s Use of Attribute Dependency in iPhones

by Drew Boyd | Sep 3, 2012 | Creativity Tools, Innovation Method, Innovation Sighting, Innovative Marketing, Pinterest

“The Quiet TimeTM Universal System turns cell phones off automatically in designated areas such as theaters, hospitals, doctor’s offices, and business meeting rooms.  Our patented technology converts your incoming calls to text messages and alerts the cell...
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Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

Recent Comments

  1. Mattias Lövgren on Innovation and Reputation
  2. Matt on Innovation Sighting: Task Unification with the iPhone
  3. Jack on The LAB: Monetizing Twitter with Attribute Dependency (February 2009)
  4. Josh Gluckman on Linking Innovation with Strategy
  5. Drew on Innovation Sighting: The Multiplication Template and Virtual Reality
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Who are You?

Strategy and Innovation Leaders

R&D Leaders

HR Leaders

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Presentations

Live Presentations

Virtual Experiences

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Adding Prestige to Your Portfolio

Inside the Box

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Innovations Inside The Box

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Blog

Podcast

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About

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About Drew

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Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
Contact Us
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