by Erica Gage | May 26, 2014 | Consultants, Creativity Tools, Evaluation Ideas, Idea Generation, Innovative Marketing
The SIT Method is designed to help you generate lots of ideas in a systematic way. But how do you select which ideas to pursue? Filtering ideas is an essential part of the creativity process. You want to make sure you spend your time only on those with the most...
by Drew Boyd | May 12, 2014 | Google, Idea Generation, Innovation Clusters, Innovative Marketing
In 1891, a physical education teacher named James Naismith invented the game of basketball when he nailed two ordinary peach baskets to the wall of a gymnasium. His students loved the game. But, there was a problem. Every time a player shot the ball into the basket,...
by Drew Boyd | Jan 13, 2014 | Creativity Tools, Evaluation Ideas, Innovation Sighting, Innovative Marketing, Multiplication, Pinterest
One way to develop your expertise in SIT techniques is with pattern spotting. A key premise of SIT is that for thousands of years, innovators have used patterns in their inventions, usually without even realizing it. Those patterns are now embedded into the products...
by Drew Boyd | Dec 30, 2013 | Google, Innovation Method, Innovation Sighting, Innovative Marketing
The end of the year is a popular time to publish lists of all sorts. A quick glance at CNN, for example, revealed lists such as “75 Amazing Sports Moments,” “The 50 Best Android Apps,” “8 Very Old Sites in the New World,” and many...
by Drew Boyd | Apr 22, 2013 | Evaluation Ideas, Help, Innovation Sighting, Innovative Marketing, Jared Diamond
Canadian researchers found that areas in the reward center of the brain become active when people hear a song for the first time. The more the listener enjoys what they hear, the stronger the connections are in the region of the brain called the nucleus accumbens. The...
by Drew Boyd | Sep 3, 2012 | Creativity Tools, Innovation Method, Innovation Sighting, Innovative Marketing, Pinterest
“The Quiet TimeTM Universal System turns cell phones off automatically in designated areas such as theaters, hospitals, doctor’s offices, and business meeting rooms. Our patented technology converts your incoming calls to text messages and alerts the cell...
