by Drew Boyd | Mar 18, 2009 | Innovation Method, Kickstarter, The Wheel
Finding adjacent market spaces is an attractive way to grow. Adjacent markets are not too far away from your core business in terms of channels, technology, price point, brand, etc. Adjacent means: lying near, neighboring, having a common border, touchable. Although...
by Drew Boyd | Feb 15, 2009 | Creativity Tools, Kickstarter, Technology, The Wheel
Venture capitalists could increase the value of their investments by applying a corporate innovation method to those investments. Take Twitter for example. It just received its third round of funding – $35 million. Yet it has no revenue, no business...
by Drew Boyd | Feb 7, 2009 | Evaluation Ideas, Innovative Marketing, Subtraction, The Economist, The Wheel
Visit the Applied Marketing Innovation Wiki to see a collection of inventions across a wide array of product categories as well as information about innovation consultants. The information is from students at The University of Cincinnati taking the graduate course,...
by Drew Boyd | Jan 30, 2009 | Consultants, Technology, The Wheel
As we await the arrival of Amazon’s Kindle 2.0, it is a perfect time to begin innovating their next generation device. Anytime is a good time to innovate, but it is especially meaningful to innovate just as you launch your latest innovation. It tells the world...
by Drew Boyd | Nov 27, 2008 | Innovative Marketing, The Wheel
The Front End of Innovation blog reports 70% of respondents to their recent survey believe eliminating business method patents will hurt innovation and its practices. The premise is that innovators and entrepreneurs are less likely to innovate if they know they cannot...
by Drew Boyd | Oct 31, 2008 | Innovation Clusters, Technology, The Wheel
Do systematic methods of innovation work on services and processes? This may be the most common question from corporate executives who want to learn innovation methods. This month's LAB will focus on a familiar corporate process: employee...
