by Drew Boyd | Nov 14, 2011 | Uncategorized
Setting prices on new products and services is one of the most challenging roles in marketing. Pricing mistakes are costly, yet it’s one of the most tempting tools to use when trying to generate revenues. Fortunately, methods like Value Based Pricing and...
by Drew Boyd | May 16, 2011 | Uncategorized
Proto Labs, the world’s fastest manufacturer of CNC machined and injection-molded parts, has announced the launch of its Cool Idea! award, a new program designed to give product designers the opportunity to bring innovative products to life. Each year, Proto Labs will...
by Drew Boyd | Jan 10, 2011 | Uncategorized
Book publishing faces turbulent times. While the market is growing, key parts of the business model are coming apart at the seams. Market segments are fragmenting, price points are changing, channel power is shifting, and barriers to entry are lowering. Even the...
by Drew Boyd | Jul 26, 2009 | Uncategorized
People collaborate to innovate. But what about the other way around? Could a structured innovation approach be used to bring people closer together? In other words, collaboration becomes the endpoint and innovation becomes the means to that end? Collaboration is where...
by Drew Boyd | Apr 17, 2009 | Uncategorized
This step-by-step method helps you invent new products or services using templates. Templates channel your creative thinking so you can innovate in a completely new way. It is not brainstorming. It is a structured process to focus your creative output. The way it...
by Drew Boyd | Dec 8, 2008 | Uncategorized
A year of blogging in the innovation space has taught me a few things: Blogging is discovery. There are a lot of very bright people out there with many useful insights about how to make innovation happen. I’m impressed with the diversity of views as well as the...
