Innovation in Practice Blog

January 19, 2021

Mastering Creative Thinking: Two Techniques to Make Creative Thinking Stick

Becoming even just a little bit more creative will enhance what you do every day – whether at work, at home, or just about anywhere.  But […]
January 12, 2021

The Creative Power of Thinking Big: How to Improve Your Ideas with One Simple Trick

Think big. You’ve probably heard that a lot of times.  As leaders, we need to be more aggressive, take more risks, and challenge ourselves to think […]
January 5, 2021

The Temptation of Creative Ideas: How We View Ideas Differently Depending on the Source

The next time you come up with a great idea, don’t share it with anyone! Sounds absurd, right? Here’s a better way of saying that: If […]
December 29, 2020

You’re Awesome! How Sarcasm Enhances Creativity

Sarcasm is the idea of using irony in a way to mock somebody or to insult them. While sarcasm can be insulting and hurtful to somebody, […]
December 22, 2020

The Golden Rule of Creativity

The golden rule says that you should treat others as you want them to treat you.  Now, the golden rule of creativity states that if you […]
December 15, 2020

Where There’s Hope, There’s Creativity: The 5 Modes of Hoping

Do you feel like you’re never going to get any creative stuff going?  Well, never lose hope – because hope is a prerequisite to be creative. […]
December 8, 2020

What Makes Something Creative? The Characteristics of Highly Innovative Ideas

What is it about some products and services that make them more innovative and more creative than other products?  What is their secret ingredient? Well, it […]
December 1, 2020

Have You Reached Your Creative Peak?

Do you feel you’ve reached your optimum level of creativity? If not, when is that going to happen? And if yes, how do maintain that level […]
November 24, 2020

Finding Your Creative Sweet Spot: How to Make an Idea More Appealing

Not all ideas are equal. Some are okay, some are great. But don’t just throw those okay ideas away. The key is to find that creative […]
November 17, 2020

Six Best Books on Creativity: The Classics that Teach the How and Not the Why

If you like creativity and innovation, there are a lot of great books out there that cover just a wide range of topics. So how do […]
August 20, 2012

Academic Focus: University of Chicago Booth School of Business

With six of its faculty members earning the Nobel Prize, it is hard to associate the University of Chicago Booth School of Business with anything else but economics. In reality, it is an innovator in many other areas. It was the first to initiate a PhD program in business (1920). It pioneered the executive MBA degree for experienced managers (1943). Booth was also the first to establish a minority relations program (1964). It is the still the only US. business school with permanent campuses on three continents: Asia, Europe, and North America. Booth preaches what it practices. It teaches systematic methods of innovation to its students. Art Middlebrooks is an clinical professor of marketing at Chicago Booth, and one of a growing number of professors teaching the SIT method. He is well qualified as both a practitioner of innovation as well as a teacher and scholar. He teaches both innovation and services marketing. "I find that students learn best by 'doing,' so I've structured both the in-class and out-of-class work to enable students to 'try out' the various tools that I teach."